How to improve the UX through social media to the museum

 

With a better user experience, audience could easily understand what the organization want to express. Here I presented what is use experience, how to advocate it, and an example in a real museum with my suggestions.

Continue reading How to improve the UX through social media to the museum

Advertisements

The New Forms of Arts Participation

Social media has been with us for a decade and it plays a crucial role in our daily life. In the U.S., the majority of arts organizations believe or somewhat believe “social media is worth the time our organization spends on it”, according to Pew Research Center.The survey indicates that the arts organization are using tech tools to engage with patrons and potential audiences in different ways. The data also strongly support the view that social media increases audience participation and allows audiences to have a deeper and a more interactive artistic engagement.

Continue reading The New Forms of Arts Participation

The New Forms of Arts Participation

Social media has been with us for a decade and it plays a crucial role in the daily life. In the U.S., the majority of arts organizations believe or somewhat believe “social media is worth the time our organization spends on it”, according to Pew Research Center. The survey indicates that the arts organization are using the technology tools to engage with patrons and potential audiences in different ways. These data also strongly support the view that social media increases audience participation and allows the audiences to have a deeper and a more interactive artistic engagement.

Continue reading The New Forms of Arts Participation

New Challenge in Adopting Digital Technology

Nowadays, digital technology is being used in the field of arts, and a lot of surveys show that arts organization believed that digital technologies are critical to all aspects of their works. However, according to a survey about technology use of arts organizations funded by National Endowment for the Arts, arts organizations are facing new challenges in adopting digital technologies, and most of the surveyed organizations are concerned about the balance among staff capacity, expertise, and funding. In addition, latest findings of the fourth Digital Culture survey stated that a lack of funding and staff time were barriers to their digital development.

Continue reading New Challenge in Adopting Digital Technology

Arts Engagement by Internet Use

The impact of the internet on the arts is positive! People are able to buy tickets, research arts organizations, and sign-up for newsletters and subscriptions. In addition, Arts organizations can connect with their audience by streaming live shows and being on social media. Arts organizations believe the internet can work in their favor as well (78 percent polled believe that internet use and audience engagement is “VERY Important”). The world is changing and advancing and it is important for the arts to be able to change and advance with it!

Arts Engagement by Internet Use Infographic

Teens and Arts Organizations (Info-graphic)

Arts organizations are constantly trying to expand their audiences in order to promote their performances and initiatives. Many arts organizations rely on the donations of older generations, but struggle to develop relationships with younger demographics. So how can Arts organizations reach this demographic in order to continue fulfilling their mission?

See the infographic!

 

The Importance of Mobile Accessibility in User Experience Design

No matter how much changes in network technologies and methodologies, user experience is a critical prerequisite for designing websites (Gube). Good user experience online will attract more users, and boost business for a company.

Today, more and more people have been accessing websites by using their mobile devices. However, a survey about mobile users’ demands from Think with Google indicated that most consumers have encountered sites which were not mobile-friendly sites. On the other hand, it also provided data to support the fact that mobile accessibility is important for a company when improving user experience. Continue reading The Importance of Mobile Accessibility in User Experience Design

Social Media in the Arts

As technology is quickly becoming an essential part of communication worldwide, arts organizations are beginning to realize the positive effects media presence has on their success. Although some organizations are struggling to find time to focus on social media, several studies have shown the advantages of making it a priority.

How Important is Social Media to the Arts?
How relevant social media is in the arts world

Continue reading Social Media in the Arts

Social Media Engagement

Social media engagement is important to people attending real live events in nonprofit organizations. According to the article Arts Organizations and Digital Technologies, the author shows an interesting thing that adults who connect to arts and cultural organizations through social media are more likely to attend events and exhibits than those who do not. (Thomson, 2013) Additionally, the article of Organizational Use of Social Media to Establish Trust supported this idea. It shows that social media offers a sense of trust to people via interacting with organizations. Therefore, the result suggests the organization values the relationship. (Sean D. Gibson, 2015)

Continue reading Social Media Engagement