Attention Span

The attention span of the audience should be something the arts organization considers carefully when choosing content for either live programming or its website. Researchers have found evidence that the new generation of arts consumers learns and absorbs information differently.

Can we find a way to capture the attention of the modern audience… and hold it?


About mgudrais

Marisa Gudrais completed a BA in Music in 2007, and an MA in Economic Policy in 2009, both at Boston University. While currently working as an economist, Marisa dances with a local Latvian folk dance group, which has inspired her to pursue studies in Arts Management. Serving on the boards of cultural non-profits in her free time, Marisa has gained new strategic and event planning skills. After leaving GMU, she plans to manage song-and-dance festivals and develop programming for performing arts organizations. Eventually, she hopes to run her own festival management company or cultural center.

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