Square is a great tool for arts organizations that sell both tickets and merchandise. The tool set is seamlessly integrated with other applications to enable accounting services, inventory management, social analytics, and shipping fulfillment. Payments can easily be processed anywhere with the Square Register app and the Square credit card reader (for smartphones and tablets). The Square reader is free, credit card processing fees are just 2.75%, and there are no monthly fees for basic Square applications. An organization can set up a free online store through Square’s website, and sales can be compared against inventory on-the-go. The most basic Square functions can be set up in under an hour! Square can be utilized by arts organizations to sell branded merchandise, or even by independent artists, like the participants of Artists & Fleas pop-up craft fair, to sell works of art.
The advantage of Square for arts organizations is that it offers more features than other comparable mobile processing systems without monthly fees. One extremely useful feature for arts organizations is the Square Feedback tool. With this tool, customers can provide feedback directly to the organization, as opposed to on social media (publicly). For arts organizations frequently under fire by their customers, this feature may help to manage criticism.
Another useful feature for arts organizations is the option for a rewards/loyalty program- digital punchcards based on spending. The arts organization can cultivate long-term relationships with customers and track their rewards activities easily by email addresses.
Lastly, Square offers opportunities not only for arts organizations’ sales, but also for donations. Donors can send cash via the Square Cash app, or make a donation as a purchase in the organization’s online store.