50% of U.S. adults do not participate in key arts activities. A shocking statistic for those committed to bringing the arts to the public. Today’s digital technology offers arts managers an effective avenue for reaching broader audiences, especially in light of the fact that for those who do engage with the arts, more than half do so through digital media, some relying solely on digital media.
Engagement takes sustained effort, a renewed commitment to reaching out and listening to underengaged communities, and translating that knowledge into innovative programming. Digital communication and marketing tools can help foster and grow these connections, as well as deliver more relevant programming to broader arts audiences.