Technology changes our lives nowadays, and the internet establishes people’s connection and social relationships. As the research from Arts Organizations and Digital Technologies, the survey shows that the internet and social media impacts the way of art organizations promoting art into the world.
The survey of 1,258 art organizations that received grants from National Endowment for the Art use the social media and internet into 5 categorize:
- Promoting the arts
- Increasing organizational efficiency
- Increasing audience engagement
- Engaging in arts advocacy.
Website is the most significant technology tool for the art organizations to promote the art. Other methods includes using social media, accept donation through internet and online discounts which helps the art organizations be familiar with the technology tools.