More than half of American adults participate in the arts through electronic and digital media. Thus, technology is interested by arts organizations that to use it to communicate and engage their audiences. 99% of arts organizations have their own websites. 97% of them daily use various social media platforms to post photos, sell tickets, accept donation online, maintain their blogs, sell merchandise, and even host webinars or educational or instructional content online. People also more actively participate arts online. Such huge uses of technology affect both positive and negative influences on arts organizations. This project is to discuss the advantage and disadvantage of using digital technology for arts organizations.



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