No matter how much changes in network technologies and methodologies, user experience is a critical prerequisite for designing websites (Gube). Good user experience online will attract more users, and boost business for a company.
Today, more and more people have been accessing websites by using their mobile devices. However, a survey about mobile users’ demands from Think with Google indicated that most consumers have encountered sites which were not mobile-friendly sites. On the other hand, it also provided data to support the fact that mobile accessibility is important for a company when improving user experience.