Kickstarter is a website that offers a platform for product crowdfunding. It provides people who work on artistic projects with crowdfunding opportunity to increase their funding budget. Artists and designers give funders rewards in the form of unique experiences or products. Kickstarter is the crowdfunding tool that bypasses the traditional investment process and establishes the general and public platform to raise small amounts of funds. Crowdfunding is the action that artists and designers use to promote their projects, program contents, original designs, and creative works to the public as well as to achieve their works by raising funds via the internet. In other words, it offers a platform for artists to display their products to the world, and to bring people together to support the works. People who are willing to support, participate and make purchases can help making the project successful as they would help artists with their budget. Setting a goal and collecting fundraising in advance can help artists and designers start their projects.
The process of crowdfunding by using Kickstarter is not as complicated as traditional funding, such as capital campaigns in performing arts. The artists create a project on the website then set up the deadline and the minimum funds to achieve the goal. The platform will be open to the donors from all over the world. If the project has not been achieved by the deadline, the site will have a guarantee contract to return the funds raised.
An example of an art organization using Kickstarter: The Music Box Village Finds a home by New Orleans Airlift. The Music Box is a music sharing community, it brings together the artists and musician a place that collaborate to produce the imagination, creative and professional music experiences. The Music Box known as the public and internationally art project located at New Orleans. Because the Music BOX is not having fixed place to produce the music performance. The project on Kickstarter is to help the Music Box build their permanent home as The Music Box Village. The total backers of this project were over 700 people around the world and the funds was $80,387 over the $60,000 original goal. After the funds project on Kickstarter, the creator of the Music Box Village was able to get the forklift to build the village and to improve the music box and establish their music community.