In an age where technology is infiltrating almost every aspect of society, it is almost impossible for arts organizations to exist without some form of digital strategy. The theater has remained a timeless space in many ways. For centuries people have gathered to view live entertainment of many different genres, however today there is one thing that makes present day theater goers vastly different than our predecessors, and that is cell phones. People are often quick to criticize the use of cell phones at performances, however, we must acknowledge that times change and consider the positive impacts that cell phones can have on making an arts organization’s show a success. After all, the best publicity is word of mouth and what could be better than the news of your event reaching thousands instantly through our beloved handheld devices?