The Give app is a technological tool that is used to directly deposit a donation to a nonprofit organization. The Give app has partnered with GuideStar and provides access to “virtually every U.S. 501c3”, which totals to 1.9 million nonprofit organizations. The donations made through Give are 100% tax deductible, as guaranteed through their donation processor, Network for Good.
The goal of Give is to be a “platform of self-promotion” and provide opportunities for a nonprofit to engage in a personalized technology app without the expense of developing the app. Nonprofits are free to sign up to create a profile and register to be able to streamline how the app serves them. Donations received for a particular month are sent to the nonprofit on the 15th of the following month, but the nonprofit can also sign-up for electronic payment. Give is also capable of running tracking reports of donations made through the app. Because Give processes donations through a third party, there is a 4.75% processing fee that is deducted from the initial donation, and given to Network for Good to help pay for the cost of maintaining the technology. However, the Give app is only available for iPhone and iPad users, a total of 470 iOS users. Nonprofit organizations are missing out on access to 1 billion Android users, about 68% of total phone owners.
Give is unique, because it allows donors to share news and events from their favorite nonprofits on social media, and encourage their friends and peers to give to these organizations as well. Nonprofits can also host fundraiser events to start donation drives for specific causes instead of just a general call for donations. This feature helps the nonprofit create a compelling story that resonates with donors, who in turn, will share their enthusiasm via social media.