All posts by MattG

About MattG

Born on a farm in North Dakota, I received a full scholarship to Minnesota State University – Moorhead, where I earned a B.M. in Music Business and served as Assistant to the Performing Arts Series Director. Moving to Nashville, I completed a marketing internship with EMI Records and received dance training at Vanderbilt University. Afterwards, I moved to Michigan to tour with the group NitroPraise as a dancer/ choreographer. I then returned to Nashville, working as a retail manager and dance instructor, performing with local gospel musicians. After an extended trip through Southeast Asia, I moved to the Washington DC area and was hired by George Mason University’s Potomac Arts Academy - a community arts school in Fairfax, Virginia. I am currently pursuing a Graduate Certificate in Arts Management from Mason. I am an avid member of the Friends of the National Zoo, Friends of the National Arboretum, and Friends of Dance at Mason, and I believe strongly in the connection between the arts and nature.

ActiveNet Registration Software

ActiveNet Screenshot

ActiveNet is a registration software product by Originally a registration and membership management system for athletics and fitness, it has found a unique niche in the arts, particularly arts education. For arts organizations who provide classes, summer programs and other educational activities, ActiveNet is a powerful management tool.

ActiveNet provides customers with an online registration and payment platform for convenient enrollment through a User Interface. After an initial account setup, users can immediately register and pay for an activity. Receipts are emailed automatically. From a staff side dashboard, operations under a “Front Desk” category allow staff to register participants over the phone or from the traditional paper mail-in form. Customer services such as transfers, withdrawals, and account payments are also supported.

The “Reports” section provides staff with a host of real-time reporting options, including program totals, rosters, and attendance sheets – as well as access to archived program history. A comprehensive set of financial reports allows the organization to quickly and accurately analyze and output financial data. The “Communication” section supplies convenient methods of sending out batch emails or text messages through the ActiveNet server. Finally, the “Administration” section gives an organization the power to customize their site, create activities, set up payment plans, and other system-build functions.

Mason’s Potomac Arts Academy has been using ActiveNet since 2011. For an example, see the “How to Register” of this page: Ovations Summer Strings Academy. Potomac experienced a 40% increase in registrations the first year they implemented ActiveNet. The magnitude of functionality is stunning. ActiveNet provides consistent software support, training seminars and marketing solutions. The challenges are that the software requires a substantial up-front investment (several thousands), ActiveNet retains a per transaction percentage fee (about 3%), and the complexity demands dedicated staff resources for training, set up and execution.