Taobao

Nowadays, the usage of technology is very important to the field of arts management.  In China, there is a new digital technology becoming popular among arts organizations: Taobao. It is reputed to hold an 80% share of China’s C2C market.

Taobao is a Chinese online shopping website funded by Alibaba in 2003, and it is similar to Amazon and eBay. They providing platforms for small business, entrepreneurs, and customers to open online stores, and their main market is Chinese-speaking regions. In 2016, Tmall (Taobao’s B2C platform) occupied 60% Chinese B2C Trading Platforms.

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New Challenge in Adopting Digital Technology

Nowadays, digital technology is being used in the field of arts, and a lot of surveys show that arts organization believed that digital technologies are critical to all aspects of their works. However, according to a survey about technology use of arts organizations funded by National Endowment for the Arts, arts organizations are facing new challenges in adopting digital technologies, and most of the surveyed organizations are concerned about the balance among staff capacity, expertise, and funding. In addition, latest findings of the fourth Digital Culture survey stated that a lack of funding and staff time were barriers to their digital development.