All posts by tteagle

About tteagle

Tyler Teagle is currently a senior pursuing a degree in Music with a minor in Arts Management at George Mason University. His future plans include attaining a graduate degree in Trumpet Performance, a doctorate degree in Jazz Pedagogy, and to then teach Jazz to students on the collegiate level . He is currently interning at George Mason University with the pep band the Green Machine, working with their marketing department. Outside of musical activities, Tyler enjoys running and playing basketball. An interesting fact about him, is that he is Bilingual, fluent in both English and Japanese

Live Note

Live Note is an App for Android and Iphone that enhances the users experience while seeing a performance with the Philadelphia Orchestra. The app was created by a member of the Philadelphia Orchestra, and itself is free but they heavily encourage you to get a subscription and become a friend of the Philadelphia Orchestra through the app which I think is a very powerful marketing tool. Live Note is particularly useful because of its ability to expand the audience of a performance. While in the past, some may have believed that classical music was something only the wealthy could enjoy or understand entirely, Live Note changes the game. The app follows the live performance and has a score that you can follow along with to see what the musicians are looking at, a history of the piece being performed, as well as in some occasions, a live feed of a principle player in the orchestra performing. Using this app can help the orchestra continue to increase ticket sales as well as help reach an audience never touched by this music previously. This app has helped increase revenue for the Philadelphia Orchestra by widening their scope of audience. Since the birth of LiveNote, ticket sales for the Philadelphia Orchestra have increased by 33% Although the app is newer, and the design is lack luster, the app works flawlessly.

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Jason Spantank “Working With LiveNote” 10 October 2015

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  Other orchestras and even museums should use this tool during their performances/ in their galleries. This tool helps an organization increase their revenue as well as customer experience and interaction. Making an app that functions and looks the part can be at times expensive, so this would be a tool used by a more established organization as opposed to a start up of some kind. Wolf Trap has used an app that is similar to this one in operations (Note Tracker), but pales in the sense of functionality and practicality.

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Social Media and the Arts

If an arts organization utilizes new technologies and forms of social media in the right way, it can take their marketing to the next level. By using platforms like Facebook, Twitter, and Instagram, an organization can reach a larger group of people as well as a more diverse group people supports, sometimes even from across the globe!  For each of these different platforms there are different strategies that the organization should use. For Example, you would not post to Facebook 12 times one day, because that is annoying to the target audience, however, you could turn those Facebook posts into tweets and that is proper usage of Twitter. Through the use of these various platforms an organization can show what the donors money is going towards, share testimonials from volunteers as well as someone who has experienced your organizations work first hand, and  thank those who have helped and supported your projects along the way, all while at the same time, advertising your brand.

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