Chorus Connection is an on-line cloud-based website providing one-stop solution for choruses. By logging into choruses’ accounts on the website through PC or mobile, choruses can manage rehearsals, performances, music scores, attendance rates, and even internal communications with members, etc. Chorus Connection charges a fee under a variety of subscription plans. These subscription fees are charged to the chorus, not the individual users associated with the Chorus. A free trial is available for choruses to experience it first hand before making any decisions. Chorus managers, after setting up an account, send invitations to members via Chorus Connection for them to register. Chorus Connection acts as not only a management tool for choral managers, but also a social platform for members, board members, or other stakeholders for internal communication.
In the U.S., seniors have always been the largest group of patrons for the arts, as ticket buyers as well as donors. A large portion of the Broadway audiences are seniors with higher education degrees. However, most arts organizations only use social media to engage young audiences, claiming older generations are not comfortable using online and technological solutions. According to the Pew Research Center, seniors with higher education and household income use social media. Apparently, they are exactly the target audiences of arts organizations. Therefore, arts organizations should engage older generations through social media.