All posts by wvinson55

About wvinson55

Will Vinson, a senior at George Mason studying Conflict Analysis and arts management, works at the Torpedo Factory Art Center as an intern. He performs as a bass player with the GMU Indoor Drumline in his freetime, working towards WGI Finals in April.

A thumbs up from Facebook

Facebook Analytics

Facebook Analytics is a tool built into Facebook which allows you to track the number of visitors, as well as a variety of other things, to your Facebook page. This tool is incredibly useful for arts organizations as it allows them to gauge and tweak, if needed, they’re social media presence, particularly on Facebook. Facebook analytics is included with Facebook and is therefore free. The most useful aspect of Facebook analytics is the depth and detail that is provided by the analytics. Facebook provides users with both overall and post-by-post statistics on their page. The number of statistics provided is astounding and nearly overwhelming. Thankfully, Facebook also provides the user with a much simpler interface as well as the back end, exported statistics that can be downloaded into an excel spreadsheet. The front end statistics are much more basic than these back end ones, however still offer some use. This tool is similar to a number of different analytical tools from other social media platforms, such as Pinterest’s analytics, Google analytics, and also Twitter analytics, however the depth provided by Facebook analytics is only rivaled by Google. Additionally, Facebook analytics is the best analytical tool for Facebook as it is provided by Facebook itself.


In all, Facebook analytics is an extremely useful tool for any arts professional who operates a Facebook page. The tool allows for an arts professional to plan a social media plan with ease and offers a myriad of statistics.

MyEmma logo screenshot


MyEmma is an online based email service which is used by various organizations to distribute email to a large audience. The tool is useful for an arts organization as it provides the organization a way to keep their stakeholders aware. The service can be used to distribute different mailings including newsletters, calls for artists, show information and donation solicitations. MyEmma requires a user to register for the service and is also a paid for service. The base level of MyEmma costs $89.00 a month while the plus and premium versions cost $369.00 and $779.00 a month respectively. The plus version allows for more contacts as well as advanced services while the premium version offers even more contacts and access to experts at MyEmma. MyEmma is similar in nature to a number of different tech tools including ConstantContact and MailChimp.

screenshot of analytics
MyEmma’s analytics dashboard

MyEmma attempts to set itself apart from its competition through a more user friendly interface as well as better analytics for each email sent out. The most useful aspect of MyEmma is its in depth analytics. The analytics from MyEmma provide a complete but also easy to understand review of each mailing and an overall score which compares your mailing to the industry average. Other useful things about MyEmma include its simple address book and its scheduling service.

MyEmma mailing screenshot
A sample mailing from MyEmma

Examples of this tool’s use include a number of organizations which use this for monthly mailings. One such example is the Torpedo Factory Arts Center which sends out a number of items, including newsletters and call for artists, through MyEmma. In all, MyEmma puts itself above other mail services through its easy to use design tools and analytics.

The Concept of Usability and How it’s Tested

Usability is exactly as it sounds, the ability that a consumer has to use a product with ease. Companies put emphasis on this concept as it makes their product the best it can be for consumption. This concept has many ways of being tested as well as many uses in the arts management world, from assisting an arts professional in website design to allowing the professional to best pick out software for their company.