All posts by yanjingzhai

About yanjingzhai

My name is Yanjing Zhai. I am going to graduate from arts management program next semester. I had work experiences in both China and America for supporting my future career in an art auction house. I am glad to be part of the class. Hope I can learn a digital tool in the class.


Established in 2009, ARTLAND is a free tool for art collectors to register and manage their collections. It is a social marketplace for the art world to make a connection between galleries and professional collectors. The mission of their team is to make art buying more accessible and promote development of art market. The vision of ARTLAND is to make art more accessible to a broader audience and to lower the barrier to enter the art market.

Logo of Artland
Logo of Artland

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Social Media Engagement

Social media engagement is important to people attending real live events in nonprofit organizations. According to the article Arts Organizations and Digital Technologies, the author shows an interesting thing that adults who connect to arts and cultural organizations through social media are more likely to attend events and exhibits than those who do not. (Thomson, 2013) Additionally, the article of Organizational Use of Social Media to Establish Trust supported this idea. It shows that social media offers a sense of trust to people via interacting with organizations. Therefore, the result suggests the organization values the relationship. (Sean D. Gibson, 2015)

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