Established in 2009, ARTLAND is a free tool for art collectors to register and manage their collections. It is a social marketplace for the art world to make a connection between galleries and professional collectors. The mission of their team is to make art buying more accessible and promote development of art market. The vision of ARTLAND is to make art more accessible to a broader audience and to lower the barrier to enter the art market.
Social media engagement is important to people attending real live events in nonprofit organizations. According to the article Arts Organizations and Digital Technologies, the author shows an interesting thing that adults who connect to arts and cultural organizations through social media are more likely to attend events and exhibits than those who do not. (Thomson, 2013) Additionally, the article of Organizational Use of Social Media to Establish Trust supported this idea. It shows that social media offers a sense of trust to people via interacting with organizations. Therefore, the result suggests the organization values the relationship. (Sean D. Gibson, 2015)