Category Archives: Infographics

The Importance of the Internet in Arts Organizations

My infographic is talking about how arts organizations utilize the internet to help promote their organizations. The statistics indicate a few of the many ways arts organizations us the internet to their advantage. They use the internet to promote the community engagement and to inform the general public on what they organization is up to. One of the most interesting things was how they used the internet to collaborate with other organizations and artist locally and globally.

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The Concept of Usability and How it’s Tested

Usability is exactly as it sounds, the ability that a consumer has to use a product with ease. Companies put emphasis on this concept as it makes their product the best it can be for consumption. This concept has many ways of being tested as well as many uses in the arts management world, from assisting an arts professional in website design to allowing the professional to best pick out software for their company.

Expanding Access To The Arts

This infographic expands on a small part of the role social media can have on an organization.  When it comes to new technological uses in social media tools, arts organizations are benefiting greatly.  Through the use of large social media platforms such as Facebook and Twitter, arts organizations are provided with networking and outreach opportunities as well as possibilities to spread information about their organizations.  Within these platforms, arts organizations can use many different strategies in dispersing their information and networking hands to the public.  Through the use of these online platforms, arts organizations are able to show appreciation for their donors and volunteers while also engaging and sharing with the online public community.

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Literature through Electronic Media

This infographic outlines the usage of literature through electronic engagement. It goes on to show engagement across different demographics. The first section of the infographic outlines engagement across all American adults. Then, of the percent of the population stating that they are engaged and how, it is broken down through demographics such as education, income and race.

 

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Social Media and the Arts

If an arts organization utilizes new technologies and forms of social media in the right way, it can take their marketing to the next level. By using platforms like Facebook, Twitter, and Instagram, an organization can reach a larger group of people as well as a more diverse group people supports, sometimes even from across the globe!  For each of these different platforms there are different strategies that the organization should use. For Example, you would not post to Facebook 12 times one day, because that is annoying to the target audience, however, you could turn those Facebook posts into tweets and that is proper usage of Twitter. Through the use of these various platforms an organization can show what the donors money is going towards, share testimonials from volunteers as well as someone who has experienced your organizations work first hand, and  thank those who have helped and supported your projects along the way, all while at the same time, advertising your brand.

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Museums and Digital Media

This infographic is based on the data that researched for digital media used in visual arts. It’s seems that the application of digital media in museum is not widespread. After some further reading I found the Metropolitan museum did a great job when they built their Digital team. So I picked up some numbers which can show what they did and their performance. I also find an article about how museums reach their digital audience. I hope these resources can make some helps.

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Arts Organizations and Their Online Presence

This infographic explains the use of social media platforms by arts organizations. Based on the data, it shows the average amount of online platforms used as well as which
platforms are more popular. Then, it lays out what to consider before posting on these platforms to make sure your posts reach your goal audience.

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Is Technology Useful in the Arts?

The word ‘art’ is defined as the expression or application of human skill and imagination, typically in a visual form. However, as technology developed and influenced every aspect of our lives, arts were no exception. The infographic is focused on the impact of technology in arts world; it indicates both positive and negative views on the matter. The main assertion for the strength is the network and promotion in spreading arts and advertising events. Meanwhile, the decreasing interest in arts is considered a flaw.

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Media Usage in the Arts: The Effect of Digital Media on Music

The increase in availability and usage of technological devices has had an interesting effect on the music industry, and studies show how certain developments have shaped the culture in the U.S.  Nowadays, more people are using the internet and music streaming sites than ever before, and the economic and demographic evidence to support this shift is apparent in this infographic.  Also, it is allowing for a new platform for art creation, not just consumption.

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Application Of Technology In Arts

My infographic compares the advantages and disadvantages of digital technology. As we can see from the recommended article (Arts Organizations and Digital Technologies), digital technologies, including website, social media and blogs, are highly praised by the author. However, everything has its own downside. Although the convenience of modern technology should be acknowledged, we still need to know its limitations and demerits to be able to fix and improve it. For digital technology, this infographic points 3 major problems, high cost of installation and upgrading, copyright infringement and privacy issues.

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