Category Archives: Tool Reviews

Zec Zec Taiwan- 嘖嘖 台灣

Zec Zec Taiwan  is an online crowdfunding platform that helps creators fund their creative projects. It is a website that is similar to Kickstarter in the United States. Through the crowdfunding process, the artists or the art organization can get budget support. The slogan of Zec Zec website is “An online platform to help creators achieve their dreams.” Online crowdfunding became the popular funding tool in recent day. The title of Zec Zec clearly shows the main purpose of the website. Zec Zec provide the online crowdfunding experiences for creators in Taiwan. Zec Zec help creators an online platform to presenting the contents of the creative project, the original design and the creative works on the Internet.

The Image of Zec Zec Taiwan
Zec Zec Crowdfunding website from Taiwan

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Kickstarter is a website that offers a platform for product crowdfunding. It provides people who work on artistic projects with crowdfunding opportunity to increase their funding budget. Artists and designers give funders rewards in the form of unique experiences or products. Kickstarter is the crowdfunding tool that bypasses the traditional investment process and establishes the general and public platform to raise small amounts of funds. Crowdfunding is the action that artists and designers use to promote their projects, program contents, original designs, and creative works to the public as well as to achieve their works by raising funds via the internet. In other words, it offers a platform for artists to display their products to the world, and to bring people together to support the works. People who are willing to support, participate and make purchases can help making the project successful as they would help artists with their budget. Setting a goal and collecting fundraising in advance can help artists and designers start their projects.

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Nowadays, the usage of technology is very important to the field of arts management.  In China, there is a new digital technology becoming popular among arts organizations: Taobao. It is reputed to hold an 80% share of China’s C2C market.

Taobao is a Chinese online shopping website funded by Alibaba in 2003, and it is similar to Amazon and eBay. They providing platforms for small business, entrepreneurs, and customers to open online stores, and their main market is Chinese-speaking regions. In 2016, Tmall (Taobao’s B2C platform) occupied 60% Chinese B2C Trading Platforms.

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Social Tables: A Time Saver for Event Planers

Social Tables ( is an online graphic design tool for event planners which established in 2006 and based in Washington, DC. The purpose is to make event plans and helps planners and professional event coordinators to work more easily and efficiently.

Although social Tables needs to freely sign up online, they provide three levels of pricing plans which are free for essential users, $99 a month for professional users, and $399 a month for advanced users. The fabulous tool for advanced planers is 3D rendering which can review in 3D version and set up a walk-through beginning and ending at the main entrance.
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Chorus Connection

Chorus Connection is an on-line cloud-based website providing one-stop solution for choruses. By logging into choruses’ accounts on the website through PC or mobile, choruses can manage rehearsals, performances, music scores, attendance rates, and even internal communications with members, etc. Chorus Connection charges a fee under a variety of subscription plans. These subscription fees are charged to the chorus, not the individual users associated with the Chorus. A free trial is available for choruses to experience it first hand before making any decisions. Chorus managers, after setting up an account, send invitations to members via Chorus Connection for them to register. Chorus Connection acts as not only a management tool for choral managers, but also a social platform for members, board members, or other stakeholders for internal communication.

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In this age of information, people can break the distinction between time and space to touch the top universities in the world through a massive open online course (MOOC). As the biggest platform of MOOC, Coursera is a for-profit educational technology company co-founded by Stanford University professor of computer science, Andrew Ng and Daphne Koller. It provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online which includes courses in dozens of subjects such as natural sciences, humanities, culture and the arts. Some courses have to pay some courses charge fees. After the study is over, learners can get a certificate by paying a fee.

Pablo Berruecos. “Coursera”  2016. CURSOS GRATIS ONLINE.

There are only three museums collaborate with Coursera: Exploratorium, the American Museum of Natural History and the Museum of Modern Art (MoMA). MoMA was the only art museum to be invited. (Here are the courses which provides by MoMA.) In 2013, they offered professional development opportunities for K-12 teachers all over the world. Whereafter,they provided free MOOCs “Seeing Through Photographs” and “In the Studio: Postwar Abstract Painting” which attracted tens of thousands of students. Because the MOOCs are offered on demand and learners can register at any time, MoMA will continue to activate them in different ways — broadcasting exhibition,  hosting Q&As and sharing resources and programs, which will be archived in the course as additional content. At any time, thousands of learners around the world, though they do not have shared physical classrooms, are still exchanging and discussing warmly at the MOOC Forum and evaluating each other’s final projects.

Although MOOCs are not yet widely used in art organizations, we can get some inspiration from MoMA examples. As digital technologies continue to grow, the arts organizations need to focus more than just marketing on social media. The arts education department also needs to keep up with the pace of the times, use modern information technology to expand its audience and make good use of its own resources to better achieve the mission of the organization.


Gallery interactive Using in Arts Museum

Information and details of the painting displayed on iPad
People use handheld devices to stand before paintings

The development technology over the past few years have brought the issue of how can technology enhance a visitor’s experience to forefront of the conversation. Nowadays, the application of handheld device in the museum is common thing for the audience. The use of handheld devices in museums has great potential, advantages including: variety of interpretation, engagement of visitors, outreach to new audiences, support for orientation and flexibility with content distribution.


Virtual Reality in Museums

Over the last decade virtual reality has become increasingly popular. Virtual reality is mostly used in the modern age for visual graphics and video game design

People using virtual reality headsets in an open space at the museum. This is allowing new insight to the exhibits and allowing the patrons to be involved with the art around them.
Melanie Joly. VR and AR in Museums. 2016, May 11. VR Life News.

companies and they are constantly enhancing it to give people a much richer experience. It is a tool that allows people to be immersed in a world that is not the one they live in. To make VR possible there are some specific tools needed which include visual and audio designs, this is developed the same way animation or video games are created. This is processed through a headset which act like a thick pair of goggles, there are some replacements for this like the PC itself, or mobile applications. The only downside to that is the lack of “in world” living you get from the headset. The headphones which process the audio are also vital. The finally piece of the VR puzzle is the handset controllers, this is an optional piece as well, and may vary based on how the virtual reality is being used. VR uses state of the art 360 degree projections and visual aids to create a digital world for the user.

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Campaign Monitor

Campaign Monitor

Campaign Monitor (CM) is an online HTML email marketing tool to turn customers into loyal customers by personalized email campaigns and automated customer journeys. It helps drive real, bottom line, business results. As an easy-to-use tool, CM allows their customers to create, send, and track advertising or fundraising emails to their customers. Unlike other majority email marketing tools, the pricing of CM is reasonable and flexible. There is no registration fee. Any company can get started for free if the company send emails to no more than 5 clients. You can choose one of four plans right for your company. It will depend on how many clients that you will send to. If you send emails to a large of number customers frequently, only need $29 you can send unlimited emails and can use other additional features. You also can manage your emails online and download Campaign Monitor Application for monitoring your clients.

     The view of Campaign Monitor's home page
The view of Campaign Monitor’s home page. Screenshot by Yuhan Zhang, March 8, 2018


You won’t want to miss it. The first impressive thing is the simple process of sending your email. You can just follow the Campaign Monitor Website to set subject line, campaign title, and the email addresses of senders and receivers. Another thing is that CM prevents your emails from getting trapped behind firewalls or spam filters if the campaign emails are sent from a paid email address. The last impressive thing is that every sender can get the “Google Analytics” style-report to track your clients’ response and have a clear interaction and prompt campaign feedback.  Up to now, lots of organizations have benefited from Campaign Monitor. For instance, the one of the largest performing arts organization, Broadway, send weekly news to their biggest fans and subscribers by CM.  Campaign Monitor has been increased ticket sales and built loyal audiences with email marketing for the Broadway. Every subscriber can know what is hot on the Broadway and can start their Broadway experience from a musical to Tony Awards.

The case of Broadway in CM
The case of Broadway in CM. Screenshot by Yuhan Zhang, March 8, 2018
      An example of the weekly newsletter
An example of the weekly newsletter. Screenshot by Yuhan Zhang, March 8, 2018
The view of biggest events' announcement
The view of biggest events’ announcement. Screenshot by Yuhan Zhang, March 8, 2018