SlideShare

capturehlaaaaSlideShare is a hosting service, acquired by Linkedln in 2012. A user can upload files either privately or publicly, and then the slide decks can be viewed on the site or embedded on other sites. For an arts organization, the tool can be used to amplify messages and capture the audience of attentions. When it is publicly published, it has potential of reaching diverse audience across the world, and benefit from ongoing research that goes beyond the initial share. This is a free tool with three tiers of preference. First is Silver ($19) which is for any advanced users, second is GoldPro ($49) for small and medium-sized business, and lastly, they have Platinum Pro ($249) which is for large enterprises and organizations. For free accounts, it only requires to sign-up or registration, and Linkedln, Facebook and email address are options to choose for registration. Once the SlideShare has been updated, it is possible to download, share with other social media, and the website itself.

One of the best beneficial aspects for arts organization is that it reaches a large, yet targeted audience. It is convenient and easy to upload one post, but if it is well promoted, and discoverability score is high, it can reach out to both individuals and different types of business.


Lynda.com cooperates with SlideShare, so first three recommended posts in almost every category are from Lynda.com. Once you click the post, it directly leads into their own website, and shows who, what and how they are involved in the post. One practical example would be FreshArts organization that used SlideShare to advertise their events. Additionally, in many different fields, there are major contributors who utilize SlideShare actively such as White House, Dell, Penguin Random House, South by Southwest and Rockefeller organization.

 

 

 

 

Meetup

For an arts organization, Meetup is an online social networking platform used to promote and facilitate group meetings in over 180 different countries throughout the world.  The the website currently has over 272,000 Meetup groups including more than 30 million members worldwide including individuals as well as organizations.  This tool requires an account but is free to the public.  In order to create a meetup event, a small monthly fee of $8 is required and allows for an unlimited amount of members and organizers.  The platform is easily accessible and available both online and through Android and Apple devices.  This technological tool is particularly useful for spreading information online about specific events or a specific interest oriented meeting.

Screenshot of Meetup Android App homescreen
Screenshot, Natalie Archer – Meetup Android App home page

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The Importance of the Internet in Arts Organizations

My infographic is talking about how arts organizations utilize the internet to help promote their organizations. The statistics indicate a few of the many ways arts organizations us the internet to their advantage. They use the internet to promote the community engagement and to inform the general public on what they organization is up to. One of the most interesting things was how they used the internet to collaborate with other organizations and artist locally and globally.

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The Concept of Usability and How it’s Tested

Usability is exactly as it sounds, the ability that a consumer has to use a product with ease. Companies put emphasis on this concept as it makes their product the best it can be for consumption. This concept has many ways of being tested as well as many uses in the arts management world, from assisting an arts professional in website design to allowing the professional to best pick out software for their company.

Expanding Access To The Arts

This infographic expands on a small part of the role social media can have on an organization.  When it comes to new technological uses in social media tools, arts organizations are benefiting greatly.  Through the use of large social media platforms such as Facebook and Twitter, arts organizations are provided with networking and outreach opportunities as well as possibilities to spread information about their organizations.  Within these platforms, arts organizations can use many different strategies in dispersing their information and networking hands to the public.  Through the use of these online platforms, arts organizations are able to show appreciation for their donors and volunteers while also engaging and sharing with the online public community.

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Role of Technology in the Art

My topic of infographic is about role of technology in the arts. Technologies and social media are useful for both visual and performing art organizations. From the infographic we can see that digital technologies can promoting arts, increasing audience engagement, fundraising and improve the efficiency of organization. Most of organizations said that technology and social media make art become a more participatory experience and make art audience more diverse. There is some interesting fact about social media is that 80% organizations posted at least once a day on Facebook. This data could emphasize the importance of digital technology and social media. Continue reading Role of Technology in the Art

Non-Profit Arts & Economy

 

Kelsey Johnson

February 10, 2017

stateoftheartsweb

This infographic explores the impact that non-profit arts events have on the local community. Despite the NEA only having a sliver of the federal budget, for every one dollar granted, ten dollars is raised through sustained income. Not only do the arts boost community involvement and preserve culture, but the non-profit sector itself fuels a $135 Billion dollar industry, generates $22 Billion in government revenue and 4.1 million full-time jobs.

Literature through Electronic Media

This infographic outlines the usage of literature through electronic engagement. It goes on to show engagement across different demographics. The first section of the infographic outlines engagement across all American adults. Then, of the percent of the population stating that they are engaged and how, it is broken down through demographics such as education, income and race.

 

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Social Media and the Arts

If an arts organization utilizes new technologies and forms of social media in the right way, it can take their marketing to the next level. By using platforms like Facebook, Twitter, and Instagram, an organization can reach a larger group of people as well as a more diverse group people supports, sometimes even from across the globe!  For each of these different platforms there are different strategies that the organization should use. For Example, you would not post to Facebook 12 times one day, because that is annoying to the target audience, however, you could turn those Facebook posts into tweets and that is proper usage of Twitter. Through the use of these various platforms an organization can show what the donors money is going towards, share testimonials from volunteers as well as someone who has experienced your organizations work first hand, and  thank those who have helped and supported your projects along the way, all while at the same time, advertising your brand.

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Museums and Digital Media

This infographic is based on the data that researched for digital media used in visual arts. It’s seems that the application of digital media in museum is not widespread. After some further reading I found the Metropolitan museum did a great job when they built their Digital team. So I picked up some numbers which can show what they did and their performance. I also find an article about how museums reach their digital audience. I hope these resources can make some helps.

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