Tag Archives: Application


What is Headout?

Founded in 2015, Headout serves as a mobile marketplace that aggregates third-party activities, tours and tickets for tourists and locals. [1] They operate by partnering with event organizers, cruises, music shows, theatres, etc, and selling it to a broad audience of experience enthusiasts.[2]

For the audience, Headout is a tool which everyone can uses, but for the arts organizations, it’s more like a partner, a third party. Arts organizations can sell a portion of its tickets to a vendor like Headout, and then Headout sells them to the audience.

Why Headout?

Headout can help arts organizations sells more tickets and reach new audiences. Also, through Headout reporting, arts organization will learn what sources bring in the most sales for their event, arts organizations will know where they should save money and where they should double-down.

How Headout works for arts organizations?


Headout can promote events to help organizations sell more tickets. Gaining more attentions in search engines, there has been a lot of promotions on ticket prices and track the performance of the events. When organizations create events, Headout makes the event readable on their website and to make their events listing easier to find and promote.


Headout optimizes for search and simplifies the ticketing process. They made good design for the checkout flow of a theatre event booking app, essentially focusing on the seat map selection flow.

For example, If users open the app and choose a location, for example New York, they will find many Broadway shows. Many classic shows such as The Phantom of the Opera, The Lion King, Chicago, The Aladdin are sold on Headout at very cheap and attractive prices. The museums will also push it in the interface including some famous city attractions such as the MET. Obviously, Headout’s competitive pricing helps arts organizations attract more audiences and sell more tickets. 

[1] https://golden.com/wiki/Headout

[2] https://uxdesign.cc/entire-checkout-flow-of-a-theatre-event-booking-with-headout-pwa-1c7ae2fd67f

Social Tables: A Time Saver for Event Planers

Social Tables (https://www.socialtables.com) is an online graphic design tool for event planners which established in 2006 and based in Washington, DC. The purpose is to make event plans and helps planners and professional event coordinators to work more easily and efficiently.

Although social Tables needs to freely sign up online, they provide three levels of pricing plans which are free for essential users, $99 a month for professional users, and $399 a month for advanced users. The fabulous tool for advanced planers is 3D rendering which can review in 3D version and set up a walk-through beginning and ending at the main entrance.
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ArtStack is a free social network for artists and people who are interested in art. It is also an art trading platform for people to discover, collect, share and purchase art. It seems like Pinterest, but more exclusively for visual art. ArtStack is available on a responsive website or through their app.

Homepage of ArtStack
This is the homepage of ArtStack. The page has a name called My Feed.

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For an arts organization, Meetup is an online social networking platform used to promote and facilitate group meetings in over 180 different countries throughout the world.  The the website currently has over 272,000 Meetup groups including more than 30 million members worldwide including individuals as well as organizations.  This tool requires an account but is free to the public.  In order to create a meetup event, a small monthly fee of $8 is required and allows for an unlimited amount of members and organizers.  The platform is easily accessible and available both online and through Android and Apple devices.  This technological tool is particularly useful for spreading information online about specific events or a specific interest oriented meeting.

Screenshot of Meetup Android App homescreen
Screenshot, Natalie Archer – Meetup Android App home page

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Image of the YoPine Logo and Slogan
YoPine Logo. “YoPine Website” 15 March 2016. YoPine

YoPine is a creative and easy way to gather information from large groups of people near or far.  This is a social polling app that helps individuals and business make informed decisions faster. With this app you choose a graphic or image and create a question in which have two options. You can create a multiple-choice poll where you create four answers for people to choose from or a brainstorming session in which people can share their feedback. Both options can be answered via the app or if they do not have the app via text message and mobile website. This app was first created in 1776 and has since expanded its product by creating the functionality for *com, *ethos, *edu, *gov, and *crowd.

Image of App YoPine
Mendel.” YoPine Screen Shot” 12September 2014. GooglePlus.

            The *ethos product is perfect for non-profit organizations to receive member feedback. Arts organizations would benefit from an app like this because they could gather data for free. By using this YoPine they can directly interact with their target audience and receive feedback.   The ability to choose an image for your question makes this poll stimulating. You can match your question with a specific image that reflects your content. This app is also unique, because you only need people’s contact to send them the poll they do not have to have the app to receive the question. In an arts organization you can send this out to your patrons to see what genre of shows they would like to see at your theater or even if they like your new marketing brand. Ultimately this app creates an enjoyable way for the organization and its audience to connect.




Google Forms

Google Forms is an application where users can create an online form in order to collect and analyze information submitted by participants who fill out the created form. This app is free to use for anyone who has registered for an account with Google, or has access through someone who has an account. Google forms can be accessed anywhere that there is an internet connection, by anyone who has the log-in information to the account where the form was created. The information collected from those who fill out the form is stored all in the same location, either in Google Forms itself or a separate spreadsheet. Questions created on the form can be in multiple formats; for example either multiple choice or a short answer type response. Once an organization wishes to no longer receive responses, it is easy to turn off the form. There is a wide variety of beneficial uses for Google Forms, specifically for arts organizations. For example, arts organizations may use Google Forms to conduct an audience survey, as an outlet for people to submit proposals for an exhibition or performance, or even to receive job applications or volunteer information.

What is most useful about Google Forms is that all of this data is collected digitally and in one place, widely decreasing the need for paper and filing. In addition, Google Forms is template based and very user friendly; so organizations could have virtually anyone, staff or volunteer, create a form if needed. These templates are customizable, so the form can easily be edited to match the branding and look of the organization. The organization, or whoever creates the form, can also set controls, such as limiting the number of responses to one per person, setting the destination where the responses will be sent to, or even allowing the order of the questions to be shuffled.   Also, once created, it is easy to embed the form into the organizations blog, webpage, or to have the form exist as its own separate page that can be linked to.


Google Forms Logo


Here are two good examples of arts organizations that are currently using Google Forms in effective ways.

Advent Film Group:

Advent Film Group has used Google forms to create an online application for their internship program. Anyone interested in applying simply needs to go to the website, fill in the various parts of the form, and then the application is sent to the location the organization has been set to receive the responses. Setting up an online application in this manner saves on time, paper, and ultimately makes things more efficient for both the applicants and for Advent Film group in that the responses are collected digitally and all in one place.

The Morris Museum:

The Morris museum used Google forms to create an online submission form for their upcoming juried high school art exhibition “Fresh Perspectives.” Interested schools and teachers can go to the website, fill out the necessary information on the form, and then further information will be sent to the school about how to digitally send their submissions to the Museum.   Creating an initial interest form in this manner allows the Morris Museum to efficiently maintain a list of all interested schools, and a record of the necessary information that the museum will need before actually collecting submissions from the schools interesting in participating in the exhibition.



These discussed benefits and real life examples show that Google Forms is a very useful tool for arts organizations.   If they have not already done so, hopefully more and more organizations will decide to adopt this app into their day to day operations in the future.


Image from: James Doyle, ohdoylerules.com, “Custom Google Forms”, 5/22/13