Tag Archives: arts events

Headout

What is Headout?

Founded in 2015, Headout serves as a mobile marketplace that aggregates third-party activities, tours and tickets for tourists and locals. [1] They operate by partnering with event organizers, cruises, music shows, theatres, etc, and selling it to a broad audience of experience enthusiasts.[2]

For the audience, Headout is a tool which everyone can uses, but for the arts organizations, it’s more like a partner, a third party. Arts organizations can sell a portion of its tickets to a vendor like Headout, and then Headout sells them to the audience.

Why Headout?

Headout can help arts organizations sells more tickets and reach new audiences. Also, through Headout reporting, arts organization will learn what sources bring in the most sales for their event, arts organizations will know where they should save money and where they should double-down.

How Headout works for arts organizations?

1. 

Headout can promote events to help organizations sell more tickets. Gaining more attentions in search engines, there has been a lot of promotions on ticket prices and track the performance of the events. When organizations create events, Headout makes the event readable on their website and to make their events listing easier to find and promote.

2. 

Headout optimizes for search and simplifies the ticketing process. They made good design for the checkout flow of a theatre event booking app, essentially focusing on the seat map selection flow.

For example, If users open the app and choose a location, for example New York, they will find many Broadway shows. Many classic shows such as The Phantom of the Opera, The Lion King, Chicago, The Aladdin are sold on Headout at very cheap and attractive prices. The museums will also push it in the interface including some famous city attractions such as the MET. Obviously, Headout’s competitive pricing helps arts organizations attract more audiences and sell more tickets. 


[1] https://golden.com/wiki/Headout

[2] https://uxdesign.cc/entire-checkout-flow-of-a-theatre-event-booking-with-headout-pwa-1c7ae2fd67f

The Impact of Social Media on the Arts

Social Media is a growing and necessary part of the arts world. Much of advertising for arts events is done through social media. It is accessible, user friendly, and reaches a wide and diverse range of people which is why it has become an integral part of the arts. Social media, in all of its wonder, does bring some drawbacks to the table. The increased use of technology and social media during performances has become disruptive, leading to a less immersive experience. With free access to knowledge provided by the internet an expectation has developed that art, especially advertised or provided through the internet, should be free. With its benefits and drawbacks, social media is still a valuable tool and will most likely become even more beneficial to the arts as time passes.

Eventbrite

This image shows the layout of the dashboard on the Eventbrite Neon mobile app.
“Eventbrite Neon”. http://www.eventbrite.com/l/neon. Accessed 16 April 2015.

Eventbrite is an online portal for promoting events and selling tickets. The affordability, accessibility, and integrative approach of Eventbrite all make it a worthwhile technological tool for a variety of arts organizations. The Eventbrite tool set is intended for expanding a marketplace of live experiences, not just events, suggesting an an arts-inspired business sensibility.

Eventbrite is a comparatively affordable ticketing option. Event hosts are charged 2.5% (2.0% for 501(c)(3) non-profits) of the ticket price plus 99 cents per ticket sold, but for a limited time there is no fee when selling through the Neon app. There is no fee for distributing tickets for free events, although credit card purchases have a 3% surcharge. The free event option is a great way for arts organizations to legitimize and publicize events that they are not able to charge admission for. A great example is the Art League in Alexandria, Virginia, which uses Eventbrite to advertise its free painting demonstrations. Public entities like the Seattle Office of Art & Culture can use Eventbrite to do the same, for informative networking sessions like ARTISTS UP.

Eventbrite’s best feature is its integrative approach to event planning. Events can be published to major social networks directly from the Eventbrite site. Eventbrite also offers a free mobile app called Neon that assists with ticket sales, check-in, and seating on the day of the event. A credit card gadget for a mobile device can also be purchased for a small fee. Such an integrated and user-friendly system is extremely helpful to arts organizations that may not have the resources to work with a more costly and sophisticated system.  Eventbrite gives organizations that are not event-centric the opportunity to still produce events on a professional level. The Art League is able to sell tickets to annual fundraisers like “Art on the Rocks”.