Tag Archives: arts management


BuzzSumo, founded in 2014 and located in the United Kingdom, is a quick overview of a powerful online tool that allows any user to find out what content is popular by topic or on any website.BuzzSumo has four main features: Delivering Content Insights, Find & Understand Influencers, Competitor Analysis & Comparisons, Content Alerts. Users can search for everything you want by using BuzzSumo, including shared, linked and commented content on the website or social media. Users can find key influencers in this field. BuzzSumo also has an alert function. Under the monitoring features, users can create an alert by brands, competitors, content, keywords or authors. Once someone posts a related content, users can get reminders.

In addition to the functions mentioned above, BuzzSumo also has the following functions: View all Social Networks, Advanced Filtering & Data Export. Compared to other tools, Here is the link of guide to using BuzzSumo: https://www.razorsocial.com/buzzsumo/

Some of the world ‘s largest publishers, brands, and agencies – as well as content marketers, SEO, Social Media, and PR professionals Art organizations can use BuzzSumo to analyze their own markets and how they can be more competitive in social media to gain more audiences. BuzzSumo has both a solid free version and paid plans for bigger businesses. The free plan is definitely something to check out and uses regularly.

BuzzSumo’s most fascinating is the comprehensive analysis of social media, including YouTube.Therefore, BuzzSumo can be used to analyze the market of competitors. These are the functions that art organizations cannot miss. BuzSumo can effectively to solve the needs of art organizations.

Vertical Response

What is Vertical Response?

Vertical Response is a web-based email marketing campaign service that is geared for both large and small audiences. This tool allows arts organizations to create unique emails, surveys, and landing pages to connect with their audiences and subscribers. Vertical response has a free 60-day trial, but following that there are three pricing options, two of which operate on a sliding scale. They offer a basic and pro subscription which ranges from $11-$363. The Pro version offers more features such as A/B testing and additional information on the analytic reports. Individuals also have the option “Pay as you go” meaning paying for each email that is sent rather than pay for unlimited emails per month. Emails and surveys are created online via a computer through the Vertical Response email manager editing page. Vertical Response has roughly 30 templates for users to edit for their use as well as a “Create you Own” option. This system is most useful because it is easy to establish mailing lists and schedule emails, allowing administrators to write several emails at once and not have to go back and send them later. The system also has the option to schedule auto-follow-up emails to send to specific groups, such as those that didn’t open the first email.

Emily Johnson. “Screenshot of Final AMGT Class Email .” 19 February 2020. Vertical Response.

Arts organizations would benefit from using this system because it allows organizations to create well-designed email to share information and advertisements with their audiences. Ambassador Theater uses Vertical Response to manage their launch page and reach audiences through regular emails. Many private artists such as Mick McAndrews also use Vertical Response since it is an affordable resource to send email campaigns to audiences.

New Challenge in Adopting Digital Technology

Nowadays, digital technology is being used in the field of arts, and a lot of surveys show that arts organization believed that digital technologies are critical to all aspects of their works. However, according to a survey about technology use of arts organizations funded by National Endowment for the Arts, arts organizations are facing new challenges in adopting digital technologies, and most of the surveyed organizations are concerned about the balance among staff capacity, expertise, and funding. In addition, latest findings of the fourth Digital Culture survey stated that a lack of funding and staff time were barriers to their digital development.

Continue reading New Challenge in Adopting Digital Technology