Shiftboard is a software developed to help organizations manage their employees and workforce. Founded in 2002, Shiftboard has grown since and is now known for providing an efficient and effective way to schedule shifts in a shift-based workforce environment. The Shiftboard website states that it has supported over 160 million shifts being scheduled and $2 billion in wages earned. Continue reading Shiftboard→
Social media has been with us for a decade and it plays a crucial role in our daily life. In the U.S., the majority of arts organizations believe or somewhat believe “social media is worth the time our organization spends on it”, according to Pew Research Center.The survey indicates that the arts organization are using tech tools to engage with patrons and potential audiences in different ways. The data also strongly support the view that social media increases audience participation and allows audiences to have a deeper and a more interactive artistic engagement.
Social media has been with us for a decade and it plays a crucial role in the daily life. In the U.S., the majority of arts organizations believe or somewhat believe “social media is worth the time our organization spends on it”, according to Pew Research Center. The survey indicates that the arts organization are using the technology tools to engage with patrons and potential audiences in different ways. These data also strongly support the view that social media increases audience participation and allows the audiences to have a deeper and a more interactive artistic engagement.
Arts organizations are constantly trying to expand their audiences in order to promote their performances and initiatives. Many arts organizations rely on the donations of older generations, but struggle to develop relationships with younger demographics. So how can Arts organizations reach this demographic in order to continue fulfilling their mission?
Social media is considered to be an efficient way for arts organizations to get their names out and connect with people. This infographic shows how effective social media is to get people engaged with the arts. The graphs show how engagement in social media links to participation in the arts in real life.
The technological tools of today’s arts organizations give them the freedom to mobilize and connect broadly. These tools help create an audience that these organizations probably would not have reached before. Allowing any arts organization to promote, accept donations, and overall awareness of the organization and its work. However, how much are arts organizations implementing technology? Studies show that most art organizations are not, able to financially, dedicating staff and time to quality use and implementation of technology. What allows them to grow, is difficult to maintain. Continue reading The Future of Technology in The Arts→
Americans spend over 10 hours a day on their devices, so it is essential for arts organizations to embrace online technology. Pew Research Center data shows that arts organizations are using digital tools—mostly websites and social media—to expand the way they interact with audiences to promote the arts. But despite the many benefits of these technologies, organizations struggle to find the funding and staff time to implement a comprehensive plan. The Pacific Northwest Ballet is an example of a group that successfully increased their teen and young adult audience with targeted social media and web content.
The info-graphic presented is an introduction to how arts organizations are taking advantage of the ever-growing social media market. Specifically, it focuses on the use of mobile devices and how those are used to create a more inclusive environment for all generations of arts organization visitors. The numbers don’t lie. So many people from all demographics and walks of life are social media active and will use their phones to access this social media. What organizations like museums, theaters, galleries, and concert halls are doing are doing is creating different ways for their content to be viewed and see that people are constantly using these apps like Facebook, Twitter, and Snapchat so they are taking advantage of those booming media markets. Continue reading Download An Arts Organization?→
In the U.S., seniors have always been the largest group of patrons for the arts, as ticket buyers as well as donors. A large portion of the Broadway audiences are seniors with higher education degrees. However, most arts organizations only use social media to engage young audiences, claiming older generations are not comfortable using online and technological solutions. According to the Pew Research Center, seniors with higher education and household income use social media. Apparently, they are exactly the target audiences of arts organizations. Therefore, arts organizations should engage older generations through social media.
SoundCite is a program created by Tyler Fisher and Jeremy Gilbert out of Northwestern University. It is a program that allows audio files to be attached to text in online news articles and websites. This is a free, online program that is very simple to use and works using online sources like SoundCloud; as well as sources that are already stored on your computer either as MP3 files or as Ogg files. It is also very user friendly, and requires little to no knowledge of code to use. This is a completely unique program, no other programs attach audio files to text in this way (not to mention it is free), and offers a wide array of possibilities for arts organizations to utilize its features.
Online news articles are currently the sources that are utilizing this technology the most, and they are using it in a variety of ways. With this Washington Post article, SoundCite is used to play a line from a song, and it is directly embedded in the text of the lyrics. Another example of a journalistic organization using this technology is this Pro Publica Article but in this case it is used to recite audio clips from testimonials given from people being interviewed. Arts Organizations are not currently utilizing this technology but the potential for using it and the effect would definitely be positive. It could be used on museum websites to play music from a time period of a piece of art; or it could be used at museum websites dedicated to specific people that could play sound files of speeches or other notable sounds from the time period. Musicians could use this to have audio of their playing in their biography for a more streamlined website. For example, if they wanted to post an audio file of their percussion ensemble music, they could do so with this online application.