This infographic shows great, basic evidence of how the arts and digital engagement are and should be connected, creating a starting point for the reader to conduct their own further research. It highlights data from a survey that demonstrates people’s general beliefs about the connection between the arts and internet and digital engagement technologies in this day and age. It also demonstrates how digital engagement has helped the arts, including examples of digital engagement has successfully helped arts organizations in certain, sometimes surprising, fields like opera and art museums.
Today, mobile devices are prevalent in all aspects of society, and in many artistic fields, one question continues to be asked, “Should mobile devices be used in the arts?”. The answer is it depends on the type of arts organization in question. Many organizations walk a fine line in between those who want mobile devices to be integrated into the arts and those who do not, and often struggle with keeping both sides happy. However, that is not to say that organizations should be forced to choose one side or another; they must simply communicate their stances to their patrons.
In an age where technology is infiltrating almost every aspect of society, it is almost impossible for arts organizations to exist without some form of digital strategy. The theater has remained a timeless space in many ways. For centuries people have gathered to view live entertainment of many different genres, however today there is one thing that makes present day theater goers vastly different than our predecessors, and that is cell phones. People are often quick to criticize the use of cell phones at performances, however, we must acknowledge that times change and consider the positive impacts that cell phones can have on making an arts organization’s show a success. After all, the best publicity is word of mouth and what could be better than the news of your event reaching thousands instantly through our beloved handheld devices?
Slack is a high-functioning communication service. This service is free, but it operates as if it isn’t because it comes with so many features that allow you to optimize communication within your organization. You can access this service online by their website or in your app store. This tool is very useful to an arts organization because discussions/discussion topics are able to be separated and organized in a sections called Channels, and it provides you with the ability have open discussions in each of these channels. If you want to direct message someone, you can do that as well or you can make a group message! What makes this unique is the many ways you can customize and add different apps. You can add apps like Twitter, Dropbox, and Google calendar and drive. Having your files and/or events synced to this service makes your communication even more efficient. Now, customize your notifications to only be at certain times, appear on your desktop, for you to be notified if a certain word is mentioned in a post.
I am a part-time tech intern for Christ Chapel Media Ministry in Woodbridge, Virginia. We use Slack for intercommunication. Information such as monthly trainings are discussed, as well as call times, productions schedules, and attendance. It definitely makes communication smoother (especially with the help of the direct messaging and virtually instant notifications). Since we are working with staff, volunteers, and students; and with files, PDFs, and other sheets – emailing may suffice, but it would not be optimal.
It is important for the arts to be able to be organized and communicate efficiently because of our fast-paced, time-crunching environment. I believe Slack is a useful tool for arts organizations be able to execute communication properly.
Social media has been with us for a decade and it plays a crucial role in our daily life. In the U.S., the majority of arts organizations believe or somewhat believe “social media is worth the time our organization spends on it”, according to Pew Research Center.The survey indicates that the arts organization are using tech tools to engage with patrons and potential audiences in different ways. The data also strongly support the view that social media increases audience participation and allows audiences to have a deeper and a more interactive artistic engagement.
Social media has been with us for a decade and it plays a crucial role in the daily life. In the U.S., the majority of arts organizations believe or somewhat believe “social media is worth the time our organization spends on it”, according to Pew Research Center. The survey indicates that the arts organization are using the technology tools to engage with patrons and potential audiences in different ways. These data also strongly support the view that social media increases audience participation and allows the audiences to have a deeper and a more interactive artistic engagement.
Nowadays, digital technology is being used in the field of arts, and a lot of surveys show that arts organization believed that digital technologies are critical to all aspects of their works. However, according to a survey about technology use of arts organizations funded by National Endowment for the Arts, arts organizations are facing new challenges in adopting digital technologies, and most of the surveyed organizations are concerned about the balance among staff capacity, expertise, and funding. In addition, latest findings of the fourth Digital Culture survey stated that a lack of funding and staff time were barriers to their digital development.
The impact of the internet on the arts is positive! People are able to buy tickets, research arts organizations, and sign-up for newsletters and subscriptions. In addition, Arts organizations can connect with their audience by streaming live shows and being on social media. Arts organizations believe the internet can work in their favor as well (78 percent polled believe that internet use and audience engagement is “VERY Important”). The world is changing and advancing and it is important for the arts to be able to change and advance with it!
Arts organizations are constantly trying to expand their audiences in order to promote their performances and initiatives. Many arts organizations rely on the donations of older generations, but struggle to develop relationships with younger demographics. So how can Arts organizations reach this demographic in order to continue fulfilling their mission?
It is often debated how much class vs. education plays into arts participation. Some might consider that a liberal arts education will expose people to a wider variety of performance and visual art. According to studies, as exemplified in the “Taking Part” Survey, education is realized as the most important factor in determining participation. The survey showed that those with some college education are 24 percent more likely to use some type of media to participate within the arts. The survey also showed that a greater percentage of those with a college degree will attend live performances, more so than those without a college degree. Continue reading Arts Participation