Tag Archives: arts

Google Arts & Culture

by Kelsey Johnson

Google Arts and Culture allows users to virtually tour museums and galleries and curate their own collections. The virtual gallery tour is like the endlessness of Google Maps, where perspective allows visitors to virtually walk-through and explore details that might be missed in person. The images are captured with one gigapixel resolution, and has enabled individuals to have visual access to arts and culture where physical experience is not an option. Participating museums include the Met, Tate Gallery, Hong Kong Museum of Art, the Sydney Opera House, Ford’s Theater. (For other fun stuff, here’s frogs, and here’s The Wyoming Dinosaur Center.)

Anyone with a Google account already has access to Google Arts and Culture and it is free to use. Visitors can also take field trips, explore and browse by country, artist, movement, and historical figuresevents, or by medium. Arts Organizations can participate by curating their own collections, and becoming part of the international discussion on Arts and Culture. It is unknown how Google selects their partners, or how to apply. Unfortunately, it is difficult for organizations to use the tool on their own websites, and there are limitations on how much power Google gives to the individual organizations. But, nowhere else on the web is there such a comprehensive virtual experience as Google Arts & Culture.

For Google Arts & Culture, click here.
Watch a TED talk by Amit Sood, one of the creators of Google Arts and Culture here.
Finally,watch a behind-the-scenes video of the Google Streetview Team capturing the White House Virtual Tour.

MyEmma logo screenshot


MyEmma is an online based email service which is used by various organizations to distribute email to a large audience. The tool is useful for an arts organization as it provides the organization a way to keep their stakeholders aware. The service can be used to distribute different mailings including newsletters, calls for artists, show information and donation solicitations. MyEmma requires a user to register for the service and is also a paid for service. The base level of MyEmma costs $89.00 a month while the plus and premium versions cost $369.00 and $779.00 a month respectively. The plus version allows for more contacts as well as advanced services while the premium version offers even more contacts and access to experts at MyEmma. MyEmma is similar in nature to a number of different tech tools including ConstantContact and MailChimp.

screenshot of analytics
MyEmma’s analytics dashboard

MyEmma attempts to set itself apart from its competition through a more user friendly interface as well as better analytics for each email sent out. The most useful aspect of MyEmma is its in depth analytics. The analytics from MyEmma provide a complete but also easy to understand review of each mailing and an overall score which compares your mailing to the industry average. Other useful things about MyEmma include its simple address book and its scheduling service.

MyEmma mailing screenshot
A sample mailing from MyEmma

Examples of this tool’s use include a number of organizations which use this for monthly mailings. One such example is the Torpedo Factory Arts Center which sends out a number of items, including newsletters and call for artists, through MyEmma. In all, MyEmma puts itself above other mail services through its easy to use design tools and analytics.