With the development of science and technology, electronic media such as social media, E-Commerce and webs become an indispensable part of people’s lives. Although it is still a new phenomenon, but more and more Market research has been focused on the problem in the performing arts field. (Poellmann, 2013) In recent years, the expansion and use of mobile Internet and social media have changed music engagement (Bennett, 2012). However, many nonprofit organizations face the problem of using electronic media to marketing，communication with the audiences and get the important information. (Turrini, Soscia and Maulini,2011; Abuhamdieh and Kendall, 2007; Poellmann, 2013; Lee, Chen and Zhang,2001) In my infographic, I show some facts about what are the benefits of social media and web site in non-for-profit art organizations and what do they do with social media. In this new age of entertainment delivery, All the non-for-profit art organization need to have an online strategy. Continue reading Promote art organizations use of the electronic Media
As a violinist with a Latin American orchestra, I have noticed a trend in how people hear about our orchestra and who is interested in attending our concerts. Classical music is extremely prevelant in this area and gets more recognition than other forms of music, including Latin American music. These small percentages that you see on the chart are a good indication of just how tiny Latin American music is sought out.
Continue reading Latin Music Presentation Through Electronic Media
This infographic outlines the usage of literature through electronic engagement. It goes on to show engagement across different demographics. The first section of the infographic outlines engagement across all American adults. Then, of the percent of the population stating that they are engaged and how, it is broken down through demographics such as education, income and race.
If an arts organization utilizes new technologies and forms of social media in the right way, it can take their marketing to the next level. By using platforms like Facebook, Twitter, and Instagram, an organization can reach a larger group of people as well as a more diverse group people supports, sometimes even from across the globe! For each of these different platforms there are different strategies that the organization should use. For Example, you would not post to Facebook 12 times one day, because that is annoying to the target audience, however, you could turn those Facebook posts into tweets and that is proper usage of Twitter. Through the use of these various platforms an organization can show what the donors money is going towards, share testimonials from volunteers as well as someone who has experienced your organizations work first hand, and thank those who have helped and supported your projects along the way, all while at the same time, advertising your brand.