If an arts organization utilizes new technologies and forms of social media in the right way, it can take their marketing to the next level. By using platforms like Facebook, Twitter, and Instagram, an organization can reach a larger group of people as well as a more diverse group people supports, sometimes even from across the globe! For each of these different platforms there are different strategies that the organization should use. For Example, you would not post to Facebook 12 times one day, because that is annoying to the target audience, however, you could turn those Facebook posts into tweets and that is proper usage of Twitter. Through the use of these various platforms an organization can show what the donors money is going towards, share testimonials from volunteers as well as someone who has experienced your organizations work first hand, and thank those who have helped and supported your projects along the way, all while at the same time, advertising your brand.
Continue reading Social Media and the Arts