Tag Archives: Email

MyEmma logo screenshot

MyEmma

MyEmma is an online based email service which is used by various organizations to distribute email to a large audience. The tool is useful for an arts organization as it provides the organization a way to keep their stakeholders aware. The service can be used to distribute different mailings including newsletters, calls for artists, show information and donation solicitations. MyEmma requires a user to register for the service and is also a paid for service. The base level of MyEmma costs $89.00 a month while the plus and premium versions cost $369.00 and $779.00 a month respectively. The plus version allows for more contacts as well as advanced services while the premium version offers even more contacts and access to experts at MyEmma. MyEmma is similar in nature to a number of different tech tools including ConstantContact and MailChimp.

screenshot of analytics
MyEmma’s analytics dashboard

MyEmma attempts to set itself apart from its competition through a more user friendly interface as well as better analytics for each email sent out. The most useful aspect of MyEmma is its in depth analytics. The analytics from MyEmma provide a complete but also easy to understand review of each mailing and an overall score which compares your mailing to the industry average. Other useful things about MyEmma include its simple address book and its scheduling service.

MyEmma mailing screenshot
A sample mailing from MyEmma

Examples of this tool’s use include a number of organizations which use this for monthly mailings. One such example is the Torpedo Factory Arts Center which sends out a number of items, including newsletters and call for artists, through MyEmma. In all, MyEmma puts itself above other mail services through its easy to use design tools and analytics.

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MailChimp

MailChimp is used to organize email addresses and to send marketing emails and newsletters.  It’s free for users with under 2,000 subscribers to send up to 12,000 emails/month.  After that, there is the option to pay a monthly rate for unlimited emails, or to purchase as you go.  The program is accessed completely online, and can have multiple users for the same organization, allowing different people across multiple departments to have access to the same information.

I think this is a great tool for a small arts organization because it’s easy to use, free, and integrates well across social media platforms.  An arts organization can use MailChimp for everything from an email marketing blast to thanking guests after a special event.  Creating a campaign is easy enough that anyone with basic computer knowledge can accomplish a professional looking email without a major time commitment.  Newsletter sign-up forms can be integrated into your organization’s Facebook page and website, so even maintaining lists is simple.  MailChimp has built in analytics, which can also be integrated with Facebook, Twitter, and Google Analytics, in order to track social media activity and traffic to your website that come from the emails you send.

While MailChimp has many competitors, I think that it is the best choice for small arts organizations for two reasons.  The first is its support options.  Since small organizations are working with limited staff, having the ability to get help with a project is extremely important.  The second thing that sets MailChimp apart is that it provides unlimited storage space for uploaded images.  For arts organizations that want to use lots of images to get their patrons excited, having that storage space is crucial.  Overall, I think that the ease of use, social media integration, and support system for its clients are what sets MailChimp apart.

MailChimp Summary Report
Sowinski, Jennifer. “MailChimp Summary Report.” 4 April 2015. https://us3.admin.mailchimp.com/reports/#t:campaigns-list. Accessed 4 April 2015.