Tag Archives: marketing


What is Headout?

Founded in 2015, Headout serves as a mobile marketplace that aggregates third-party activities, tours and tickets for tourists and locals. [1] They operate by partnering with event organizers, cruises, music shows, theatres, etc, and selling it to a broad audience of experience enthusiasts.[2]

For the audience, Headout is a tool which everyone can uses, but for the arts organizations, it’s more like a partner, a third party. Arts organizations can sell a portion of its tickets to a vendor like Headout, and then Headout sells them to the audience.

Why Headout?

Headout can help arts organizations sells more tickets and reach new audiences. Also, through Headout reporting, arts organization will learn what sources bring in the most sales for their event, arts organizations will know where they should save money and where they should double-down.

How Headout works for arts organizations?


Headout can promote events to help organizations sell more tickets. Gaining more attentions in search engines, there has been a lot of promotions on ticket prices and track the performance of the events. When organizations create events, Headout makes the event readable on their website and to make their events listing easier to find and promote.


Headout optimizes for search and simplifies the ticketing process. They made good design for the checkout flow of a theatre event booking app, essentially focusing on the seat map selection flow.

For example, If users open the app and choose a location, for example New York, they will find many Broadway shows. Many classic shows such as The Phantom of the Opera, The Lion King, Chicago, The Aladdin are sold on Headout at very cheap and attractive prices. The museums will also push it in the interface including some famous city attractions such as the MET. Obviously, Headout’s competitive pricing helps arts organizations attract more audiences and sell more tickets. 

[1] https://golden.com/wiki/Headout

[2] https://uxdesign.cc/entire-checkout-flow-of-a-theatre-event-booking-with-headout-pwa-1c7ae2fd67f

Constant Contact

Constant Contact logo
Constant Contact. “Constant Contact logo.svg.” 22 August 2019. Wikimedia Commons.

Constant Contact is a web-based email marketing tool. Its purpose is to help smaller businesses and organizations manage email lists and create professional mass marketing emails from its provided templates. Constant Contact is relatively in expensive with its base price being $20 a month, which gets you general email marketing capabilities such as templates, basic eCommerce abilities, open and clickthrough rates, and list segmentation among other things, and EMAIL PLUS, which costs $45 a month and provides additional capabilities such as A/B testing to maximize open rates and the ability to embed surveys, polls, and online donations. However, prices can vary based on the size of your email lists.

Arts organizations can use this tool to communicate upcoming events and promotions to patrons and subscribers. The Center for the Arts and the Hylton Center for the Performing Arts at George Mason University use Constant Contact for that express purpose. An example of a newsletter these organizations send out can be found here.  In this example, the Hylton Center is highlighting an upcoming event and providing the recipient with information on future performances at the Hylton and its sister venue, the Center for the Arts. Individual artists can use it for the same purpose, but the members of their lists might include fans who subscribed to it from the artist’s website or social media or previously bought a ticket to or attended one of their shows. Both arts organizations and artists can leverage the basic tools of pre-made templates and open and clickthrough rates.


Heeden: Fotor Review

Fotor is a free online website that can be used to make posters, postcards, Youtube channel art or a custom size. There are also hundreds of templates that can be used to help build designs. The tool is free for all users, but there are some templates, stickers, and backgrounds that require a premium membership. However, anyone can download their work as a PDF or a JPEG directly from the website onto their computer. All users are required to create a user login whether or not they decide to upgrade to the premium membership. Once you create a login, Fotor saves all of your designs and allows you to edit them at any time.

Arts organizations can use this to design posters and promotional materials for events and performances. The website allows you to layer photos and background and upload your own images to be used in the poster. The best part about this website is the ability for the user to download their poster as a PDF or JPEG for free. The user can also select the quality of the PDF they download. The Mason Symphony Orchestra often uses Fotor to make posters to promote their concerts.

Fotor can be compared to Venngage, however, free users of Venngage do not have the ability to download their work as a PDF or JPEG. However, Fotor does not have the same capabilities for creating infographics. It does not have the same capabilities to make and design graphs with data. Canva

Fotor Homepage
https://www.fotor.com/app.html#/design/projects.” 1. March. 2018. Fotor.

and Fotor have very similar features, the main difference between the two comes down to user preference and what they are comfortable with. The two programs also have different templates available to the user.

Arts organizations can use this tool to edit and create marketing materials for their events and performances. Click here for some examples of designs created by Fotor members.