As a violinist with a Latin American orchestra, I have noticed a trend in how people hear about our orchestra and who is interested in attending our concerts. Classical music is extremely prevelant in this area and gets more recognition than other forms of music, including Latin American music. These small percentages that you see on the chart are a good indication of just how tiny Latin American music is sought out. Continue reading Latin Music Presentation Through Electronic Media→
Live Note is an App for Android and Iphone that enhances the users experience while seeing a performance with the Philadelphia Orchestra. The app was created by a member of the Philadelphia Orchestra, and itself is free but they heavily encourage you to get a subscription and become a friend of the Philadelphia Orchestra through the app which I think is a very powerful marketing tool. Live Note is particularly useful because of its ability to expand the audience of a performance. While in the past, some may have believed that classical music was something only the wealthy could enjoy or understand entirely, Live Note changes the game. The app follows the live performance and has a score that you can follow along with to see what the musicians are looking at, a history of the piece being performed, as well as in some occasions, a live feed of a principle player in the orchestra performing. Using this app can help the orchestra continue to increase ticket sales as well as help reach an audience never touched by this music previously. This app has helped increase revenue for the Philadelphia Orchestra by widening their scope of audience. Since the birth of LiveNote, ticket sales for the Philadelphia Orchestra have increased by 33% Although the app is newer, and the design is lack luster, the app works flawlessly.
Jason Spantank “Working With LiveNote” 10 October 2015
The app I reviewed was a free app called Vampr. I had never heard of this app before, but approaching this assignment I wanted to research and discover an app that can help with collaboration between musicians. Through my research and testing of this app I found that the developer of the app, Josh Simons, developed this app to help speed up the networking process of musicians. This app helps speed that up because it puts a lot of the information you would want to know about an individual in one place. Josh Simons, says that his mission for this app is to “connect musicians of all genres with like-minded collaborators in any city around the world.” He wants the app to be able to connect all likeminded musicians to give everyone optimal opportunities.
The layout of the app was not what I expected when I first opened it. The layout and function of the app is similar to Tinder and dating apps like that. When you open the app a musician’s profile opens. First you see a picture of them with their name, what they do, and what musical genres interest them. Then if you click on their profile it pops up with YouTube, or SoundCloud recordings of them performing, their bio and some of their favorite artist and styles. If you decide you are interested in collaborating with this musician you can swipe to on them pass or swipe to connect with them. The Down fall is you must wait to see if they want to connect with you to message them. Not being able to message the artist without them matching with you is a weak spot in the app. For example, if an arts organization is looking for local musicians they could use this app to find local talent, but if they must wait for the other party to swipe on them this could lead to missed opportunities for the musician and the organization. If the developers updated that one function of the app I see a lot of potential for the app and I see it being very useful for arts organizations.
My infographic is talking about how arts organizations utilize the internet to help promote their organizations. The statistics indicate a few of the many ways arts organizations us the internet to their advantage. They use the internet to promote the community engagement and to inform the general public on what they organization is up to. One of the most interesting things was how they used the internet to collaborate with other organizations and artist locally and globally.
The increase in availability and usage of technological devices has had an interesting effect on the music industry, and studies show how certain developments have shaped the culture in the U.S. Nowadays, more people are using the internet and music streaming sites than ever before, and the economic and demographic evidence to support this shift is apparent in this infographic. Also, it is allowing for a new platform for art creation, not just consumption.