Tag Archives: Nonprofit Tech

Campaign Monitor

Campaign Monitor

Campaign Monitor (CM) is an online HTML email marketing tool to turn customers into loyal customers by personalized email campaigns and automated customer journeys. It helps drive real, bottom line, business results. As an easy-to-use tool, CM allows their customers to create, send, and track advertising or fundraising emails to their customers. Unlike other majority email marketing tools, the pricing of CM is reasonable and flexible. There is no registration fee. Any company can get started for free if the company send emails to no more than 5 clients. You can choose one of four plans right for your company. It will depend on how many clients that you will send to. If you send emails to a large of number customers frequently, only need $29 you can send unlimited emails and can use other additional features. You also can manage your emails online and download Campaign Monitor Application for monitoring your clients.

     The view of Campaign Monitor's home page
The view of Campaign Monitor’s home page. Screenshot by Yuhan Zhang, March 8, 2018


You won’t want to miss it. The first impressive thing is the simple process of sending your email. You can just follow the Campaign Monitor Website to set subject line, campaign title, and the email addresses of senders and receivers. Another thing is that CM prevents your emails from getting trapped behind firewalls or spam filters if the campaign emails are sent from a paid email address. The last impressive thing is that every sender can get the “Google Analytics” style-report to track your clients’ response and have a clear interaction and prompt campaign feedback.  Up to now, lots of organizations have benefited from Campaign Monitor. For instance, the one of the largest performing arts organization, Broadway, send weekly news to their biggest fans and subscribers by CM.  Campaign Monitor has been increased ticket sales and built loyal audiences with email marketing for the Broadway. Every subscriber can know what is hot on the Broadway and can start their Broadway experience from a musical to Tony Awards.

The case of Broadway in CM
The case of Broadway in CM. Screenshot by Yuhan Zhang, March 8, 2018
      An example of the weekly newsletter
An example of the weekly newsletter. Screenshot by Yuhan Zhang, March 8, 2018
The view of biggest events' announcement
The view of biggest events’ announcement. Screenshot by Yuhan Zhang, March 8, 2018



Give App

The Give app is a technological tool that is used to directly deposit a donation to a nonprofit organization. The Give app has partnered with GuideStar and provides access to “virtually every U.S. 501c3”[1], which totals to 1.9 million nonprofit organizations. The donations made through Give are 100% tax deductible, as guaranteed through their donation processor, Network for Good.

Give App Logo and Slogan
“Give-App-Facebook.” 1 July 2014. Online image. Nonprofit Tech for Good. Accessed 17 April 2015.

The goal of Give is to be a “platform of self-promotion”[2] and provide opportunities for a nonprofit to engage in a personalized technology app without the expense of developing the app. Nonprofits are free to sign up to create a profile and register to be able to streamline how the app serves them. Donations received for a particular month are sent to the nonprofit on the 15th of the following month, but the nonprofit can also sign-up for electronic payment. Give is also capable of running tracking reports of donations made through the app. Because Give processes donations through a third party, there is a 4.75% processing fee that is deducted from the initial donation, and given to Network for Good to help pay for the cost of maintaining the technology. However, the Give app is only available for iPhone and iPad users, a total of 470 iOS users. Nonprofit organizations are missing out on access to 1 billion Android users, about 68% of total phone owners.[3]

Give is unique, because it allows donors to share news and events from their favorite nonprofits on social media, and encourage their friends and peers to give to these organizations as well. Nonprofits can also host fundraiser events to start donation drives for specific causes instead of just a general call for donations. This feature helps the nonprofit create a compelling story that resonates with donors, who in turn, will share their enthusiasm via social media.

[1] http://www.giveapp.org/about/

[2] http://www.giveapp.org/faqs/