Tag Archives: nonprofit

Social Media Engagement

Social media engagement is important to people attending real live events in nonprofit organizations. According to the article Arts Organizations and Digital Technologies, the author shows an interesting thing that adults who connect to arts and cultural organizations through social media are more likely to attend events and exhibits than those who do not. (Thomson, 2013) Additionally, the article of Organizational Use of Social Media to Establish Trust supported this idea. It shows that social media offers a sense of trust to people via interacting with organizations. Therefore, the result suggests the organization values the relationship. (Sean D. Gibson, 2015)

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        More than half of American adults participate in the arts through electronic and digital media. Thus, technology is interested by arts organizations that to use it to communicate and engage their audiences. 99% of arts organizations have their own websites. 97% of them daily use various social media platforms to post photos, sell tickets, accept donation online, maintain their blogs, sell merchandise, and even host webinars or educational or instructional content online. People also more actively participate arts online. Such huge uses of technology affect both positive and negative influences on arts organizations. This project is to discuss the advantage and disadvantage of using digital technology for arts organizations.


Social Media and the Arts

If an arts organization utilizes new technologies and forms of social media in the right way, it can take their marketing to the next level. By using platforms like Facebook, Twitter, and Instagram, an organization can reach a larger group of people as well as a more diverse group people supports, sometimes even from across the globe!  For each of these different platforms there are different strategies that the organization should use. For Example, you would not post to Facebook 12 times one day, because that is annoying to the target audience, however, you could turn those Facebook posts into tweets and that is proper usage of Twitter. Through the use of these various platforms an organization can show what the donors money is going towards, share testimonials from volunteers as well as someone who has experienced your organizations work first hand, and  thank those who have helped and supported your projects along the way, all while at the same time, advertising your brand.

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TimelineJS is created by the Northwestern University Knight Lab. It is an open-source tool that enables anyone to build visually rich, interactive timelines. Beginners can create a timeline using nothing more than a Google spreadsheet. Experts can use their JSON skills to create custom installations, while keeping TimelineJS’s core functionality.

Screen Shot 2016-03-12 at 12.17.07 PM

Ellen. “TimelineJS (Knight Lab)” 12 October 2015. Online image. 

Making a Timeline is easy for everyone. It is free to public and does not require sign-up or registration. Moreover, users do not need to download it. They can access the tool online. Besides, TimelineJS can pull in media from a variety of sources. The media types that TimelineJS supports are Image (URL ends in jpg, gif, png, or jped), online videos (YouTubeDailyMotion, and Vine), SoundCloudTwitterGoogle MapsGoogle PlusInstagramFlickrImgurDocumentCloudWikipediaStorifyIframeBlockquote, and Embedly.

Here are some tips to make a good Timeline:

  1. Keep it short. The Timeline is better no more than 20 slides.
  2. Pick stories that have strong chronological narrative. It does not work well for stories that need to jump around in the timeline.
  3. Write each event as a part of a larger narrative.
  4. Include events that build up to major occurrences – not just the major events.

The tool has a unique format for content creation that is especially useful for nonprofits. Arts organizations can use TimelineJS to show audiences the organizations’ history, past, current, and future programs, and events’ schedule. Usually, arts organizations express their history by words. The long history articles actually  is easy to make audiences feel bored and tired. However, TimelineJS can interact with audiences. Slides with short sentences, images, and videos provide audiences a much interesting and impressive experience.

Below are some good examples of arts organization that are currently using TimelineJS in efficient way:

Oakland Symphony:


Baltimore Symphony:


Graffiti and Street Art Museum:


De Young Museum:


Those arts organizations use TimelineJS to show audiences their history. The brief introduction effectively give audiences an overall background of what happened during the period. Moreover, the proper pictures that the organizations chose are very impressive and interesting for audiences.