Tag Archives: Social Media

Expanding Access To The Arts

This infographic expands on a small part of the role social media can have on an organization.  When it comes to new technological uses in social media tools, arts organizations are benefiting greatly.  Through the use of large social media platforms such as Facebook and Twitter, arts organizations are provided with networking and outreach opportunities as well as possibilities to spread information about their organizations.  Within these platforms, arts organizations can use many different strategies in dispersing their information and networking hands to the public.  Through the use of these online platforms, arts organizations are able to show appreciation for their donors and volunteers while also engaging and sharing with the online public community.

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Role of Technology in the Art

My topic of infographic is about role of technology in the arts. Technologies and social media are useful for both visual and performing art organizations. From the infographic we can see that digital technologies can promoting arts, increasing audience engagement, fundraising and improve the efficiency of organization. Most of organizations said that technology and social media make art become a more participatory experience and make art audience more diverse. There is some interesting fact about social media is that 80% organizations posted at least once a day on Facebook. This data could emphasize the importance of digital technology and social media. Continue reading Role of Technology in the Art

Social Media and the Arts

If an arts organization utilizes new technologies and forms of social media in the right way, it can take their marketing to the next level. By using platforms like Facebook, Twitter, and Instagram, an organization can reach a larger group of people as well as a more diverse group people supports, sometimes even from across the globe!  For each of these different platforms there are different strategies that the organization should use. For Example, you would not post to Facebook 12 times one day, because that is annoying to the target audience, however, you could turn those Facebook posts into tweets and that is proper usage of Twitter. Through the use of these various platforms an organization can show what the donors money is going towards, share testimonials from volunteers as well as someone who has experienced your organizations work first hand, and  thank those who have helped and supported your projects along the way, all while at the same time, advertising your brand.

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Museums and Digital Media

This infographic is based on the data that researched for digital media used in visual arts. It’s seems that the application of digital media in museum is not widespread. After some further reading I found the Metropolitan museum did a great job when they built their Digital team. So I picked up some numbers which can show what they did and their performance. I also find an article about how museums reach their digital audience. I hope these resources can make some helps.

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Arts Organizations and Their Online Presence

This infographic explains the use of social media platforms by arts organizations. Based on the data, it shows the average amount of online platforms used as well as which
platforms are more popular. Then, it lays out what to consider before posting on these platforms to make sure your posts reach your goal audience.

Continue reading Arts Organizations and Their Online Presence

YoPine

 

Image of the YoPine Logo and Slogan
YoPine Logo. “YoPine Website” 15 March 2016. YoPine

YoPine is a creative and easy way to gather information from large groups of people near or far.  This is a social polling app that helps individuals and business make informed decisions faster. With this app you choose a graphic or image and create a question in which have two options. You can create a multiple-choice poll where you create four answers for people to choose from or a brainstorming session in which people can share their feedback. Both options can be answered via the app or if they do not have the app via text message and mobile website. This app was first created in 1776 and has since expanded its product by creating the functionality for *com, *ethos, *edu, *gov, and *crowd.

Image of App YoPine
Mendel.” YoPine Screen Shot” 12September 2014. GooglePlus.

            The *ethos product is perfect for non-profit organizations to receive member feedback. Arts organizations would benefit from an app like this because they could gather data for free. By using this YoPine they can directly interact with their target audience and receive feedback.   The ability to choose an image for your question makes this poll stimulating. You can match your question with a specific image that reflects your content. This app is also unique, because you only need people’s contact to send them the poll they do not have to have the app to receive the question. In an arts organization you can send this out to your patrons to see what genre of shows they would like to see at your theater or even if they like your new marketing brand. Ultimately this app creates an enjoyable way for the organization and its audience to connect.

 

 

 

MailChimp

MailChimp is used to organize email addresses and to send marketing emails and newsletters.  It’s free for users with under 2,000 subscribers to send up to 12,000 emails/month.  After that, there is the option to pay a monthly rate for unlimited emails, or to purchase as you go.  The program is accessed completely online, and can have multiple users for the same organization, allowing different people across multiple departments to have access to the same information.

I think this is a great tool for a small arts organization because it’s easy to use, free, and integrates well across social media platforms.  An arts organization can use MailChimp for everything from an email marketing blast to thanking guests after a special event.  Creating a campaign is easy enough that anyone with basic computer knowledge can accomplish a professional looking email without a major time commitment.  Newsletter sign-up forms can be integrated into your organization’s Facebook page and website, so even maintaining lists is simple.  MailChimp has built in analytics, which can also be integrated with Facebook, Twitter, and Google Analytics, in order to track social media activity and traffic to your website that come from the emails you send.

While MailChimp has many competitors, I think that it is the best choice for small arts organizations for two reasons.  The first is its support options.  Since small organizations are working with limited staff, having the ability to get help with a project is extremely important.  The second thing that sets MailChimp apart is that it provides unlimited storage space for uploaded images.  For arts organizations that want to use lots of images to get their patrons excited, having that storage space is crucial.  Overall, I think that the ease of use, social media integration, and support system for its clients are what sets MailChimp apart.

MailChimp Summary Report
Sowinski, Jennifer. “MailChimp Summary Report.” 4 April 2015. https://us3.admin.mailchimp.com/reports/#t:campaigns-list. Accessed 4 April 2015.

Digital Presence of USA vs. England

Hello! ‘allo!

Just some interesting statistics over how USA and England compare when looking at a digital presence. While main on-line presence is similar, the importance placed on fundraising online is vastly different. There are many reasons why this could be. One reason being an emphasis on fundraising values of the two different countries.

Infographic on Digital Presence in the Arts: USA vs. England
Infographic Sources:
http://artsdigitalrnd.org.uk/wp-content/uploads/2014/12/Digital-Culture-2014-Research-Report2.pdf
http://www.pewinternet.org/2013/01/04/arts-organizations-and-digital-technologies/