Established in 2009, ARTLAND is a free tool for art collectors to register and manage their collections. It is a social marketplace for the art world to make a connection between galleries and professional collectors. The mission of their team is to make art buying more accessible and promote development of art market. The vision of ARTLAND is to make art more accessible to a broader audience and to lower the barrier to enter the art market.
Arts organizations are constantly trying to expand their audiences in order to promote their performances and initiatives. Many arts organizations rely on the donations of older generations, but struggle to develop relationships with younger demographics. So how can Arts organizations reach this demographic in order to continue fulfilling their mission?
Social media engagement is important to people attending real live events in nonprofit organizations. According to the article Arts Organizations and Digital Technologies, the author shows an interesting thing that adults who connect to arts and cultural organizations through social media are more likely to attend events and exhibits than those who do not. (Thomson, 2013) Additionally, the article of Organizational Use of Social Media to Establish Trust supported this idea. It shows that social media offers a sense of trust to people via interacting with organizations. Therefore, the result suggests the organization values the relationship. (Sean D. Gibson, 2015)
Social media is considered to be an efficient way for arts organizations to get their names out and connect with people. This infographic shows how effective social media is to get people engaged with the arts. The graphs show how engagement in social media links to participation in the arts in real life.
Americans spend over 10 hours a day on their devices, so it is essential for arts organizations to embrace online technology. Pew Research Center data shows that arts organizations are using digital tools—mostly websites and social media—to expand the way they interact with audiences to promote the arts. But despite the many benefits of these technologies, organizations struggle to find the funding and staff time to implement a comprehensive plan. The Pacific Northwest Ballet is an example of a group that successfully increased their teen and young adult audience with targeted social media and web content.
The info-graphic presented is an introduction to how arts organizations are taking advantage of the ever-growing social media market. Specifically, it focuses on the use of mobile devices and how those are used to create a more inclusive environment for all generations of arts organization visitors. The numbers don’t lie. So many people from all demographics and walks of life are social media active and will use their phones to access this social media. What organizations like museums, theaters, galleries, and concert halls are doing are doing is creating different ways for their content to be viewed and see that people are constantly using these apps like Facebook, Twitter, and Snapchat so they are taking advantage of those booming media markets. Continue reading Download An Arts Organization?
In the U.S., seniors have always been the largest group of patrons for the arts, as ticket buyers as well as donors. A large portion of the Broadway audiences are seniors with higher education degrees. However, most arts organizations only use social media to engage young audiences, claiming older generations are not comfortable using online and technological solutions. According to the Pew Research Center, seniors with higher education and household income use social media. Apparently, they are exactly the target audiences of arts organizations. Therefore, arts organizations should engage older generations through social media.
This infographic expands on a small part of the role social media can have on an organization. When it comes to new technological uses in social media tools, arts organizations are benefiting greatly. Through the use of large social media platforms such as Facebook and Twitter, arts organizations are provided with networking and outreach opportunities as well as possibilities to spread information about their organizations. Within these platforms, arts organizations can use many different strategies in dispersing their information and networking hands to the public. Through the use of these online platforms, arts organizations are able to show appreciation for their donors and volunteers while also engaging and sharing with the online public community.
My topic of infographic is about role of technology in the arts. Technologies and social media are useful for both visual and performing art organizations. From the infographic we can see that digital technologies can promoting arts, increasing audience engagement, fundraising and improve the efficiency of organization. Most of organizations said that technology and social media make art become a more participatory experience and make art audience more diverse. There is some interesting fact about social media is that 80% organizations posted at least once a day on Facebook. This data could emphasize the importance of digital technology and social media. Continue reading Role of Technology in the Art
If an arts organization utilizes new technologies and forms of social media in the right way, it can take their marketing to the next level. By using platforms like Facebook, Twitter, and Instagram, an organization can reach a larger group of people as well as a more diverse group people supports, sometimes even from across the globe! For each of these different platforms there are different strategies that the organization should use. For Example, you would not post to Facebook 12 times one day, because that is annoying to the target audience, however, you could turn those Facebook posts into tweets and that is proper usage of Twitter. Through the use of these various platforms an organization can show what the donors money is going towards, share testimonials from volunteers as well as someone who has experienced your organizations work first hand, and thank those who have helped and supported your projects along the way, all while at the same time, advertising your brand.