Tag Archives: Social Media

User Experience & Art Museum

          User Experience is the psychological feeling of the user when using the product. The UX may come from the first impression the product makes on the user, or it may come from the positive or negative impact the user has felt for a long time. The ideal user experience is one where the user feels happy, satisfied, proud and even in love with the product. To achieve this, of course, you need to understand the target user and their needs, design around the core tasks, and add a little surprise, especially to the core interaction process.

 

The Impact of Social Media on the Arts

Social Media is a growing and necessary part of the arts world. Much of advertising for arts events is done through social media. It is accessible, user friendly, and reaches a wide and diverse range of people which is why it has become an integral part of the arts. Social media, in all of its wonder, does bring some drawbacks to the table. The increased use of technology and social media during performances has become disruptive, leading to a less immersive experience. With free access to knowledge provided by the internet an expectation has developed that art, especially advertised or provided through the internet, should be free. With its benefits and drawbacks, social media is still a valuable tool and will most likely become even more beneficial to the arts as time passes.

Pros and Cons of Mobile Device Usage at Arts Performances

In an age where technology is infiltrating almost every aspect of society, it is almost impossible for arts organizations to exist without some form of digital strategy. The theater has remained a timeless space in many ways. For centuries people have gathered to view live entertainment of many different genres, however today there is one thing that makes present day theater goers vastly different than our predecessors, and that is cell phones. People are often quick to criticize the use of cell phones at performances, however, we must acknowledge that times change and consider the positive impacts that cell phones can have on making an arts organization’s show a success. After all, the best publicity is word of mouth and what could be better than the news of your event reaching thousands instantly through our beloved handheld devices?

How can arts organizations use social media to their advantage and should mobile device usage be embraced at art events or should use be more limited?

ARTLAND

Established in 2009, ARTLAND is a free tool for art collectors to register and manage their collections. It is a social marketplace for the art world to make a connection between galleries and professional collectors. The mission of their team is to make art buying more accessible and promote development of art market. The vision of ARTLAND is to make art more accessible to a broader audience and to lower the barrier to enter the art market.

Logo of Artland
Logo of Artland

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Teens and Arts Organizations (Info-graphic)

Arts organizations are constantly trying to expand their audiences in order to promote their performances and initiatives. Many arts organizations rely on the donations of older generations, but struggle to develop relationships with younger demographics. So how can Arts organizations reach this demographic in order to continue fulfilling their mission?

See the infographic!

 

Social Media Engagement

Social media engagement is important to people attending real live events in nonprofit organizations. According to the article Arts Organizations and Digital Technologies, the author shows an interesting thing that adults who connect to arts and cultural organizations through social media are more likely to attend events and exhibits than those who do not. (Thomson, 2013) Additionally, the article of Organizational Use of Social Media to Establish Trust supported this idea. It shows that social media offers a sense of trust to people via interacting with organizations. Therefore, the result suggests the organization values the relationship. (Sean D. Gibson, 2015)

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Connecting with the Arts by Social Media

Social media is considered to be an efficient way for arts organizations to get their names out and connect with people. This infographic shows how effective social media is to get people engaged with the arts. The graphs show how engagement in social media links to participation in the arts in real life.

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How Are Arts Organizations Embracing Technology?

Americans spend over 10 hours a day on their devices, so it is essential for arts organizations to embrace online technology. Pew Research Center data shows that arts organizations are using digital tools—mostly websites and social media—to expand the way they interact with audiences to promote the arts. But despite the many benefits of these technologies, organizations struggle to find the funding and staff time to implement a comprehensive plan. The Pacific Northwest Ballet is an example of a group that successfully increased their teen and young adult audience with targeted social media and web content.

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Download An Arts Organization?

The info-graphic presented is an introduction to how arts organizations are taking advantage of the ever-growing social media market. Specifically, it focuses on the use of mobile devices and how those are used to create a more inclusive environment for all generations of arts organization visitors. The numbers don’t lie. So many people from all demographics and walks of life are social media active and will use their phones to access this social media. What organizations like museums, theaters, galleries, and concert halls are doing are doing is creating different ways for their content to be viewed and see that people are constantly using these apps like Facebook, Twitter, and Snapchat so they are taking advantage of those booming media markets.  Continue reading Download An Arts Organization?

Engaging Older Generations via Social Media

In the U.S., seniors have always been the largest group of patrons for the arts, as ticket buyers as well as donors. A large portion of the Broadway audiences are seniors with higher education degrees. However, most arts organizations only use social media to engage young audiences, claiming older generations are not comfortable using online and technological solutions. According to the Pew Research Center, seniors with higher education and household income use social media. Apparently, they are exactly the target audiences of arts organizations. Therefore, arts organizations should engage older generations through social media.

Continue reading Engaging Older Generations via Social Media