Tag Archives: Tool Review

Zec Zec Taiwan- 嘖嘖 台灣

Zec Zec Taiwan  is an online crowdfunding platform that helps creators fund their creative projects. It is a website that is similar to Kickstarter in the United States. Through the crowdfunding process, the artists or the art organization can get budget support. The slogan of Zec Zec website is “An online platform to help creators achieve their dreams.” Online crowdfunding became the popular funding tool in recent day. The title of Zec Zec clearly shows the main purpose of the website. Zec Zec provide the online crowdfunding experiences for creators in Taiwan. Zec Zec help creators an online platform to presenting the contents of the creative project, the original design and the creative works on the Internet.

The Image of Zec Zec Taiwan
Zec Zec Crowdfunding website from Taiwan

Continue reading Zec Zec Taiwan- 嘖嘖 台灣



Kickstarter is a website that offers a platform for product crowdfunding. It provides people who work on artistic projects with crowdfunding opportunity to increase their funding budget. Artists and designers give funders rewards in the form of unique experiences or products. Kickstarter is the crowdfunding tool that bypasses the traditional investment process and establishes the general and public platform to raise small amounts of funds. Crowdfunding is the action that artists and designers use to promote their projects, program contents, original designs, and creative works to the public as well as to achieve their works by raising funds via the internet. In other words, it offers a platform for artists to display their products to the world, and to bring people together to support the works. People who are willing to support, participate and make purchases can help making the project successful as they would help artists with their budget. Setting a goal and collecting fundraising in advance can help artists and designers start their projects.

Continue reading Kickstarter:Crowdfunding

Gallery interactive Using in Arts Museum

Information and details of the painting displayed on iPad
People use handheld devices to stand before paintings

The development technology over the past few years have brought the issue of how can technology enhance a visitor’s experience to forefront of the conversation. Nowadays, the application of handheld device in the museum is common thing for the audience. The use of handheld devices in museums has great potential, advantages including: variety of interpretation, engagement of visitors, outreach to new audiences, support for orientation and flexibility with content distribution.


Campaign Monitor

Campaign Monitor

Campaign Monitor (CM) is an online HTML email marketing tool to turn customers into loyal customers by personalized email campaigns and automated customer journeys. It helps drive real, bottom line, business results. As an easy-to-use tool, CM allows their customers to create, send, and track advertising or fundraising emails to their customers. Unlike other majority email marketing tools, the pricing of CM is reasonable and flexible. There is no registration fee. Any company can get started for free if the company send emails to no more than 5 clients. You can choose one of four plans right for your company. It will depend on how many clients that you will send to. If you send emails to a large of number customers frequently, only need $29 you can send unlimited emails and can use other additional features. You also can manage your emails online and download Campaign Monitor Application for monitoring your clients.

     The view of Campaign Monitor's home page
The view of Campaign Monitor’s home page. Screenshot by Yuhan Zhang, March 8, 2018


You won’t want to miss it. The first impressive thing is the simple process of sending your email. You can just follow the Campaign Monitor Website to set subject line, campaign title, and the email addresses of senders and receivers. Another thing is that CM prevents your emails from getting trapped behind firewalls or spam filters if the campaign emails are sent from a paid email address. The last impressive thing is that every sender can get the “Google Analytics” style-report to track your clients’ response and have a clear interaction and prompt campaign feedback.  Up to now, lots of organizations have benefited from Campaign Monitor. For instance, the one of the largest performing arts organization, Broadway, send weekly news to their biggest fans and subscribers by CM.  Campaign Monitor has been increased ticket sales and built loyal audiences with email marketing for the Broadway. Every subscriber can know what is hot on the Broadway and can start their Broadway experience from a musical to Tony Awards.

The case of Broadway in CM
The case of Broadway in CM. Screenshot by Yuhan Zhang, March 8, 2018
      An example of the weekly newsletter
An example of the weekly newsletter. Screenshot by Yuhan Zhang, March 8, 2018
The view of biggest events' announcement
The view of biggest events’ announcement. Screenshot by Yuhan Zhang, March 8, 2018






Shiftboard logo
Sponsorship Assets.” 2 April 2017. Shiftboard

Shiftboard is a software developed to help organizations manage their employees and workforce. Founded in 2002, Shiftboard has grown since and is now known for providing an efficient and effective way to schedule shifts in a shift-based workforce environment. The Shiftboard website states that it has supported over 160 million shifts being scheduled and $2 billion in wages earned. Continue reading Shiftboard



Periscope is a free application that is accessible for smart phones and online. Periscope was created with the intent of sharing experiences visually around the world. Directly from their website, they state that “a picture may be worth a thousand words, but a live video lets us explore the world together.” Periscope has direct links to Twitter, and many similarities. Periscope is essentially a live video format of Twitter. Many popular applications have adapted and created a “live” feature lately, most notably Facebook. But Periscope differs because it is strictly visual, that is its purpose and that’s why users have it. They want to see these people that they are following along with news, events and experiences around the globe.

Tyler Hansen. “iOS Media Banner.” 2016. https://www.periscope.tv/press

Periscope is easy to gain access to. You can directly link it with your twitter account if you have one, your email, or just your phone number on your smart phone. There is a trending/popular page so you can see big experiences that are currently happening, you can also search for specific people or companies, as well as by locations around the world or certain categories. It is incredibly accessible, and if you miss the live stream, the videos are also saved. They don’t disappear, so you can see feed that is live, or has already happened. Periscope can be used to document what is currently happening in any part of an arts organization. It’s like an all access application where users can see the behind the scenes or backstage. They can see all the components of what makes art happen.

Arts organizations are using this tool to help give first hand experiences to their followers. I was specifically looking at theaters and they use it primarily to show how their productions are coming along in order to market for it and build hype. They show rehearsals, design elements coming together and quick little shout outs from the company. The Public Theater is one that I follow that was especially good at doing this, they even went as far to show snippets of shows. (Click Public Theater to connect with their channel on Periscope.)

My experience was great, there’s a lot of room for curiosity. I enjoyed my experience on the phone app much more. It offered more room for searching and categories for specific places.




Google Drive

Google Drive Logo
Blunkswife. “Google Drive logo“, 15 July 2015. Flickr.

Google Drive is a file management tech tool that is widely used not only in arts organizations but also many other organizations. It is simple and easy to begin on all the practical functionalities. Arts organizations, especially small ones, prefer to use this tool because it can store some less important large files on web drive and share with a simple click for free. It is free to own 15GB storage room if you have registered. You can also pay for more storages. You can either use Google Drive on web or download app to manage files on desktops and portable devices, and they are all synchronized.

As we all know that large file cannot be sent by email, the biggest advantage for Google Drive is to store it and share it. Especially for arts organizations which would have a large amount of photos and videos to share. Among the family of the online drive, Google Drive is competitive because it has more users from the Google family, such as Gmail and YouTube. So you can easily access Google Drive if you have a Gmail account. Moreover, it supports more files than others.

I recently interned in an arts organization called DC Beauty of Beijing Opera. It is free to use Google Docs, Google Sheets and Google Slides for them to do things that are usually done in Word, Excel, and PowerPoint. For a small organization with a relatively low budget, they work at home. In this case, an efficient file sharing function is so important for them to ensure them to view photos, revise documents and contributes to data sheets.

Easy, Efficient and Free, let’s try Google Drive right now!!



Instagram is a free social media app for Androids and iPhones that allows for an arts organization to post photos or videos and reach their audience. The app requires sign up, but that can be done using your Facebook account. The app can be linked to the organization’s Twitter and Facebook accounts. Continue reading Instagram

Image of the Evernote Logo


Evernote is an organizational app promoted for everyday activities or school/business related tasks. Available on a mobile device such as an iPhone or iPad and computer (via internet), Evernote has three plans to choose from. Signing up automatically registers you with the basic plan which is free with 6MB of storage per month. The Basic plan lets you collaborate in chosen discussions, make lists, set reminders, and take audio recordings (mobile only).  Plus, lets you connect to email, option for a security code, and offline access all for $24.99 per year with 1GB given per month. Lastly, Premium is the most advanced version with the ability to present and edit presentations, annotate PDF’s, and scans business cards for $49.99 per year with a whopping 10GB given/month. Evernote is easy to navigate and lets ones efficiency break through with its features.

I personally enjoyed using Evernote in the basic setting to create a few reminders for myself throughout the week as well as make notes for a presentation. It is easy to navigate on a mobile device and translates well onto my computer screen. The cloud system lets my information be ready to go, anywhere, at a touch of a finger. The reminders were spot on and easy to find when I needed to check them off. Needless to say if a college student finds it helpful to organize her chaotic life, than anyone with any agenda, can find this app useful.

Art Organizations will love this tool allowing them to harvest collaboration for a board or trustees or employees in a proficient manner. In the event of a project brainstorm for a fundraising event or important weekly meeting, the note taking and reminder settings can let any arts administrator stay sharp and prepared. Anyone can write down notes for themselves and share with a group, but Evernote lets you save them all in one place and connect others to your notes no matter where they are. Unique features like group editing can let discussion flow easily unlike other note taking apps that originally come with mobile devices or computers. The aspect of collaboration at all levels is essential in an arts organization, and the perfect way to assure that is to use Evernote.


Image of the Evernote Logo
Bernard Goldbach. “Evernote.” 27 May 2010. Flickr.




Square is a great tool for arts organizations that sell both tickets and merchandise. The tool set is seamlessly integrated with other applications to enable accounting services, inventory management, social analytics, and shipping fulfillment. Payments can easily be processed anywhere with the Square Register app and the Square credit card reader (for smartphones and tablets). The Square reader is free, credit card processing fees are just 2.75%, and there are no monthly fees for basic Square applications. An organization can set up a free online store through Square’s website, and sales can be compared against inventory on-the-go. The most basic Square functions can be set up in under an hour! Square can be utilized by arts organizations to sell branded merchandise, or even by independent artists, like the participants of Artists & Fleas pop-up craft fair, to sell works of art.

The advantage of Square for arts organizations is that it offers more features than other comparable mobile processing systems without monthly fees. One extremely useful feature for arts organizations is the Square Feedback tool. With this tool, customers can provide feedback directly to the organization, as opposed to on social media (publicly). For arts organizations frequently under fire by their customers, this feature may help to manage criticism.

Another useful feature for arts organizations is the option for a rewards/loyalty program- digital punchcards based on spending. The arts organization can cultivate long-term relationships with customers and track their rewards activities easily by email addresses.

Lastly, Square offers opportunities not only for arts organizations’ sales, but also for donations. Donors can send cash via the Square Cash app, or make a donation as a purchase in the organization’s online store.

This image shows the simple steps required to setup Square for payments, easily completed in an hour.
Square Dashboard setup. 24 April 2015. Online image (screenshot). https://squareup.com/dashboard. Accessed 24 April 2015.